Podcast Guesting 360 | From Getting Booked to Getting Results

A lot of time gets invested when guesting on podcasts - but it's worth it! When done right.

Gone are days when you can simply be a guest on a show and voila - leads and clients come your way. There's more to it than that.

I've interviewed so many amazing guests on the Leverage Your Podcast show and I'm truly grateful to have the opportunity to share their lessons, insights, strategies and tips with you.

So whether you are wondering…

• Should I get into podcast guesting?
• How can I be a better guest?
• How can I leverage these interviews to the fullest?
• How can I get booked on more shows?
• Or how to convert more leads and sales?

I know you'll glean at least one tip that you can implement today.

A lot of time gets invested when guesting on podcasts - but it’s worth it! When done right. 

Gone are days when you can simply be a guest on a show and voila - leads and clients come your way. There’s more to it than that. 

I’ve interviewed so many amazing guests on the Leverage Your Podcast show and I’m truly grateful to have the opportunity to share their lessons, insights, strategies and tips with you. 

So whether you are wondering…

• Should I get into podcast guesting?
• How can I be a better guest? 
• How can I leverage these interviews to the fullest?
• How can I get booked on more shows?
• Or how to convert more leads and sales? 

I know you’ll glean at least one tip that you can implement today.

Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words.

As a former rock 'n' roll dj, prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.

Listen to learn about how to approach your content using the Pillar Method, unlocking the power of long-form content for more engagement, and why your content should be like Turkey dinner on Thanksgiving.

Graham is the founder of the award-winning podcast agency Pikkal & Co., author and storytelling expert. Listen to learn about how to approach storytelling, how to weave it into your content, applying the 80/20 rule to your content, and why you should focus on finding your start before you find your why.

What if a few simple tweaks to your language, messaging or processes generated more sales through your podcast? My conversation with Sales Maven Nikki Rausch was full of golden tips including what to sell in your podcast, the art of relationship selling, how to create curiosity, and how to close more sales.

I was on pinterest recently and I was like where have I been, under a rock? It's come a long way - video, Pinterest TV, idea pins and wondered - can podcasters use this to attract new listeners and drive business? So I asked Kate Ahl of Simple Pin Media (and host of Simple Pin Podcast) to the show. She shared sooo many actionable tips and insights and has inspired me to look at pinterest in a whole new way.

You see your peers guesting on podcasts, gaining authority, and growing their biz like gangbusters - what is their secret?

I chat with Julie Fry of Your Guest Expert about podcast guesting, how to get on shows, why to hire a guest booking agency, and what to look for when you decide to work with one. Plus this is the first episode where I start sharing a favorite tool and a dad joke!

Deirdre Tshien is the Co-founder & CEO of Capsho, the world's first AI-powered Podcast Copywriter, the host of Grow My Podcast Show and The Podcasting Entrepreneur, as well as the creator of Content Honey Traps. Listen to learn about the 7 hours rule, content hacking, and how to use Content Honey Traps to attract listeners like bees!

Ahhh the elusive podcasting ranking… where can you rank, does it really matter, and if it DOES matter, how can you boost your ranking to get more listens and in front of a larger audience? That's why I chat with Adam Adams, who has helped clients rank in the top 1% of iTunes and other top charts. So let's take a listen.

Launching and producing a podcast is more than simply editing audio files, creating images and show notes, and promoting it. There has to be more STRATEGY involved. It has to be strategic, intentional, and be a moving, living part of your overall marketing plan.

There are certain foundational pieces that need to be created BEFORE you launch a podcast, in order for you to be able to grow your listener base, convert leads, land more clients, and grow your revenue.