There's some debate among B2B and professional services firms on which is more effective; hosting a podcast or being a podcast guest. There are certainly pros and cons to each approach. In this episode, we break it all down:

• When each approach makes sense for your marketing
• Pros and cons for being a guest -vs- being a host
• Dispelling a few preconceived notions

I caught up with a few guests who also have perspective on podcast guesting vs hosting:

• Geoff Kerbis, Director of SEO, Assembly Global
• Kelly Waffle, Director of Research & Innovation, CPA Crossings
• Janice Mandel, President, String Communications

Thanks for listening. Please leave a rating and a review!

Cheers,
-JT

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.