Podcasts are, at last, getting the credit that they deserve. At the end of the day, they are an incredibly powerful marketing tool and this is because they give marketers the chance to build a really active following from an audience that is ready-engaged.

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There are over 1.68 million podcast shows and there are also 155 million people in the US who listen to episodes as well. Podcasts are one of the most engaging forms of content out there for digital marketers. Considering the general popularity, it’s not surprising to see that companies are now spending millions on advertising. If you want to help yourself to make the most out of your podcast, then this is the guide for you.

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Do you want to start your own podcast? Then you should know that podcasts are a fantastic way for you to get publicity for your business. They are also the best way for you to share information on any given topic, with ease.  That being said, it’s important to keep up with the trends. If you don’t then you may find that you end up falling behind, and this will limit the growth and potential of your podcast.

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If you want to become the perfect podcast guest then you need to make sure that you put in the work. You need to understand your audience and you also need to make sure that you pitch your ideas well too. If you are not quite sure how to do that then this is the guide for you.

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3 Things to Know About Personalized Podcast Ads & Their Impact

If you want to make sure that you get the most out of your podcast, then you may want to look into personalised ads. If you do this then you will soon find that it is easier than ever for you to get the best result out of your experience. Take a look below to find out more.

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Podcasting made its debut around the early 2000s, but it experienced a dramatic growth spurt in the last decade or so. It’s quickly become a mainstream way for every business, church, or even brand to get their content out there in front of the world. Interestingly enough, it’s not just businesses that can reap the benefits, because individuals can as well.

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If you want to make sure that you are a good podcast guest then you have come to the right place. Here you can find out how you could be a better guest as well as finding out if there is anything that you can do to try and offer a better experience overall to the people who are watching the podcast. If you want to find out more then simply look below.

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If you are an author and you want to make sure that you get the most out of your sales then you may want to try and sign up with a podcast. When you do, you will soon find that you can really boost your readership and you can also feel confident knowing that you can easily rocket your publicity. If you have never really thought about signing up with a podcast before then this is the guide for you.

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Podcast interviews help to give authors the chance to generate a lot of attention. This can easily convert those who listen to podcasts, into those who read books. There are two main reasons why using podcasts is essential if you are an author. The audience for podcasts appears to be skyrocketing right now and at the end of the day, it is showing absolutely no signs of stopping.

Mainstream podcasts are young enough for you to access them and you don’t need a PR team either. In fact, between 2015-2016,  the number of people who listened to a podcast rocketed by over 24%. In this day and age, this is huge. Podcasts are increasing more and more in popularity by the year, and if you are a book author then you need to make sure that you put in the work to try and get on podcasts.

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Two-thirds of Americans say that they listen to podcasts. This means there’s huge potential to be had. Getting interviewed on a podcast can easily help you to generate way more publicity for your brand and it can also help you to drive way more authority to your site. Even better, podcasting is a great way for you to drastically improve your overall exposure when it comes to niche audiences. You can invest in anything, from self-care to edgy commentaries and more.

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