What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund. The post Podcast 70: how to write B2B copy for engineers appeared first on Radix.

Podcast 70: how to write B2B copy for engineers

It's a simple concept. You pose a question about B2B content writing; we go in search of an expert to answer it. Along the way, you'll hear copywriting hints and tips, and commentary on the key issues in B2B content marketing. It's all brought to you by the B2B tech writers at Radix Communications.

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You nominated. The judges shortlisted. And you voted. Now, it's time to review 19 great examples of B2B content... and find out what you've chosen as the greatest of all time. The post B2BQ&A 113: What’s the best B2B content EVER? appeared first on Radix.

B2BQ&A 113: What’s the best B2B content EVER?

We’re joined by two marketing and messaging experts to explore how you can find continuity in your B2B content, even if everything else changes. The post B2BQ&A 112: How can B2B content stay consistent when everything changes? appeared first on Radix.

B2BQ&A 112: How can B2B content stay consistent when everything changes?

Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read. The post B2BQ&A 111: How can ABM content balance relevance and brand voice? appeared first on Radix.

B2BQ&A 111: How can ABM content balance relevance and brand voice?

In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market. The post B2BQ&A 110: How can you find the right SEO keywords for niche B2B content? appeared first on Radix.

B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?

In this mini episode of B2BQ&A, eight copywriters share their favourite tips for writing brilliant B2B content. The post B2BQ&A 109.5: Copywriters share their top tips for writing B2B content appeared first on Radix.

Podcast 70: how to write B2B copy for engineers

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