January 03, 2019

{PODCAST} In-Ear Insights: 2019 Marketing Planning

It’s the new year, a new, fresh start. While self-help folks will debate the semantics of whether a new year really is a new you or not, the reality in the business world is that a new year means new plans, new goals and targets to hit, new budgets, and new ideas to try out. In this episode of In-Ear Insights, listen as cofounders Katie Robbert and Christopher Penn discuss what marketers should be doing to plan and set strategy for the new year. What should be your focus for 2019 marketing planning? What should you avoid? Tune in now.

Listen to the audio here:

http://traffic.libsyn.com/inearinsights/trustinsightspodcast-2019prep.mp3

Download the MP3 audio here.

Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

Christopher Penn

This is In-Ear Insights, the Trust Insights podcast,

in this episode of In-Ear Insights, the Trust Insights podcast we are well, everyone is back on the wagon. It is 2019. And of course that brings to light everyone saying, Well, what are the big trends? What should we be doing? What should be paying attention to that, that’d be a good time for us to to remind everyone, before you go and run a marathon, you should probably prepare and the year ahead is going to be preparation require a lot of preparation, because a lots gonna change. So with that, let’s talk about what do you need to prepare for 2019? What do you need to do in the first couple of weeks in order to be ready to run the race? And Katie, you had some thoughts based on some content you were writing at the end of 2018, what should people be doing?

Katie Robbert

Well, I mean, this is was a great question. And I think that people tend to use that end of year as an opportunity to clean things up and start planning and in in my world, in my mind, that’s a huge mistake. Yes, you should clean up and prepare for the new year. But don’t only do it at that one time. So, you know, aside from the usual Make sure your desk is clean, make sure your inbox is cluttered. You unsubscribe from the newsletters that you never read those types of things we really want to talk about, and focus on your marketing metrics, because that’s the thing that is really going to make sure that you’re set up for success. So the first thing that you want to do is audit what it is that you’re even measuring. So have the company goals changed? Have your clients goals change? So that’s the first thing that you need to figure out is, what are the goals and if they’re the same from last year, then that’s, that’s great. That makes it a little bit easier. But in the event that they’ve changed, you need to make sure that you’re capturing the right metrics in order to understand if you’re reaching those goals. So that’s number one. Step number one, actually, I guess before that would even be are you measuring anything?

And if the answer is no, that’s a whole different episode. So let’s, for the sake of conversation, let’s pretend that you’re measuring stuff. So you would audit your goals? Is that where you would start? Chris?

Christopher Penn

Yes. Although I do think there is value in you know, the classic example, pull out your credit card statement and see what you’re what you’ve been paying for a lot of companies, you know, we call them vampires, t

...more