In this week’s In-Ear Insights, Katie and Chris share takeaways and insights from the live webinar and on-site event at Talkwalker Inc.’s US headquarters. Listen as they reveal statistics that surprised them (such as the number of brands with no YouTube strategy), how to stay current on social media news, and much more. Watch the video from the session below.

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

Christopher Penn

In this episode of In-Ear Insights, we are live again at this time in a different place. We’re at talk Walker headquarters here in midtown Manhattan, the 48th Street is still Midtown. Just finished up a webinar on social networks. 2020 which, if you’ve been listening to the podcast for a little while and you haven’t downloaded the paper, please go download it at Trust insights.ai slash social 2020 paper.

Katie Robbert

So Chris Alban Alban’s from talk Walker? What did you guys sort of so Chris, obviously, you ran the original research. But what were some of your key findings? And then I’ll ask you sort of the same question, Alvin.

Unknown Speaker

Sounds good.

Christopher Penn

The thing that surprised me the most was digging into like, one of the surprises was YouTube. I’m like this, this network is 15 years old. Right? It is it is a practically a dinosaur. Right? It predates Facebook, it pretty dates, Twitter, it predates every social network except MySpace and Friendster, right? And yet, it is still the Goliath on the field. And part of the reason is because it’s so it’s, it’s three things in one is a video channel, right? It is a social network, and it is a search engine. So like Google still exists 20 some odd years later. But it was interesting seeing how just how dominant this channel continues to be partly because it is those three functions, and for marketers and business it has all the the ad functions, which obviously, you know, make it a cash cow for Google.

Katie Robbert

What about you? What were some of your takeaways?

Albane Flamant

Well, there were a few things, actually, one of them being that Tick Tock is predicted to actually go down next year, which is probably because of this hype, you know that you hear so much about tech talk right now that, you know, in the back of my mind, I was wondering if that should be part of my strategy, because you hear so much about it. It’s where the brands are going, and all that thing. So you can start building up the end and social seeing that research kind of makes me question it a bit more, which is good. I’m less surprised about YouTube, in a way because of the fact that I know so presence in life of consumers. That’s where people go for how to videos, it’s where to go to watch cooking shows to even listen to music, surprisingly, so not even video content. So present that Yeah, no surprise, still there. What surprised me more when we did the webinar earlier, was when we had this poll about how often brands posted on YouTube. And we actually had more than half of the the audience telling us that they do not have a YouTube strategy

Katie Robbert

at all like crazy. Yeah, I’m glad you brought that was gonna be my next question. Yeah. And it’s really disheartening, because video is one of those things. And Chris, you and I have talked about this quite a bit. And I’m sure you guys talk about it. A lot of talk Walker is people overthink it, you don’t have to have a huge budget or crazy, you know, equipment in order to create good