In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing:

What agile marketing is

Where agile marketing came from

What practices are easiest to adopt for marketers

Sprint planning

Scrums

Kanban boards

Standups

What marketers should know about agile marketing

Listen in and use these ideas to improve your own marketing!

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

Christopher Penn

In this episode of in your insights, we are talking about agile, agile development, agile marketing, agile business and what you can be doing to be more agile. Now, Katie, I’m a developer, and I’m not a very good one. In fact, I’m probably the worst developer I that I know, which is somewhat concerning for you as CEO, because that terrific one, but it does I do fall in the category of good enough for now, that said, we’ve done some reorganization recently of just things around my own workflow to help, you know, make things happen faster, get stuff, get more stuff done, and things. What are some other things that we should be looking at or thinking about for the purposes of taking the best practices from development, and moving them to other disciplines like management and marketing?

Katie Robbert

Well, if we want to take a step back for a second, I just want to sort of do a high level overview of the Agile methodology. So there’s a lot of misconceptions and misunderstanding about what agile actually is. Agile is not a con bond board, that is a part of the workflow that goes into agile. Agile is not sprint planning. Sprint Planning is something that goes into agile, both things alone are agile methodologies. But agile as an agile is an umbrella term. And there’s different pieces that go into it. And so, you know, come on board, a con bond board is it’s also called swim lanes, something that you might be familiar with could be like a Trello. board. Trello is a piece of software where you can create cards and the swim lanes are essentially, you know, things that are on your backlog or things that are in progress or things that you’re currently working on, or things you’re blocked by or things are completed. And so there’s a few different ways that you can do this. So a lot of people will use the software such as Trello, in order to put some information about a specific task, and put it in a different lane. And then as the task progress is on, you move it from lane to lane, so it moves from backlog, to in progress to completed. You can also we used to do this with our old team. And we would do it with sticky notes. And so everybody had a different color, sticky note. And it was a very analog way of doing it. But it accomplish the task of seeing who’s working on what is any one given task getting stuck in a specific lane, like if the task is too big, then it’s going to be stuck in the in progress for too long. So we need to break it down smaller into smaller milestones, well, how is

Christopher Penn

this different than just my to do list?

Katie Robbert

You know, honestly, it’s really not. And so it’s a matter of how you’re organizing your to do list. So if your to do list is one big list of things that are categorized into this is the backlog are prioritized is probably a better way to say it. Things that are nice to have things that are urgent to be done right now, things that I’m waiting on the client to give me more information and then moving out the things that you’ve completed. So they’re not clogging up the backlog, it’s no differe