In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk about questioning and challenging marketing best practices. From the best times to send emails to how much curated content you should share on social media, sacred cows are on the table. Tune in to find out what other marketing best practices should be challenged in your marketing strategy.

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In this week’s In-Ear Insights, let’s talk about marketing, best practices, the things that are generally accepted conventional wisdom about what marketers should do.

And whether or not those best practices are in fact, best practices.

So Katie, when you think about the marketing best practices that you’ve heard of over the years, what which ones come to mind?

I think best practices that I think of are, you know, best times to post on social media, here’s your mix of digital channels that you should absolutely have best practice, you should have a presence on social media best practice, you should do this at this time in this at this time.

And so when I think of best practices in general, I feel like it should just be a guideline, or a starting place to just sort of like, I haven’t done this thing before.

So let me see what other people say is a good way to do it.

But then I think the trap that a lot of people fall into is they never find their own way to do it, what works for them in their company.

So I feel like best practices are a good starting point.

But we want to start to dig into like, some common best practices to see does it make sense to forever do it that way?

Yes, I think you’re exactly right.

It’s like a recipe, right? You start with a recipe from a cookbook.

And you’re like, I don’t have these ingredients, or I don’t particularly like that ingredient, etc.

And eventually, you should evolve into your own.

So let’s start with one, I was doing some testing this past week.

Because I was very curious.

There’s this rule that’s been around since 2006.

I think, in social media marketing, it’s called the 8020 rule that you should be curating.

And sharing 80% of your content should be other people’s content, and then 20% should be your own.

And on a whim, cuz I’ve been looking at my own Twitter analytics is like, that’s not too great.

So I said, What the heck, I’m gonna take a week and just share nothing but our stuff, Trust Insights, marketing over coffee, and my blog.

And much to my surprise, my engagement rates and my reach almost qu