In this episode, John and Chris discuss a roundup of the most commonly identified content marketing trends. Which trends are real, actual trends and which trends are simply recycled advice? What are the trends marketers are not paying attention to? Tune in to find out!

[podcastsponsor]

Watch the video here:

Can’t see anything? Watch it on YouTube here.

Listen to the audio here:

Download the MP3 audio here.

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

In this week’s In-Ear Insights, Katie is currently down with COVID.

She’s getting better though, which is, which is good.

So we’re John’s here to sub in.

And we’re talking about content marketing trends.

So John, when you look out at the landscape of content marketing, and all the stuff that people are doing, what do you see as the content marketing trends that are that are worth paying attention to? What what do you think are the content marketing trends right now of 2022? And as we start into the back half of the year, start thinking about 2023.

Yeah, I mean, you can’t ignore Tiktok.

I mean, that is just the 800 pound gorilla or whatever tired metaphor you want to use for big large thing that is taking up space.

And I, you know, it’s tough, I have a lot of issues with it, and a lot of problems, but you just can’t get away from the fact that there are people that will just sit down and veg for like, three hours just streaming through these videos.

And it’s very, they’ve done a perfect job in making it completely frictionless.

So obviously, Tiktok, at the top of the pile video, in general, completely gaining momentum on a ton of fronts.

Yeah, there’s a ton of stuff going even over the top video, too.

I mean, the fact that we, you know, basically, TV is all on demand streaming services.

So that’s giant.

And yeah, I guess those would be the big three.

And then of course, the explosion in automated content to is also crazy.

It’s complete pandemonium, basically.

It’s interesting, because I was looking at these roundup articles that were written at the beginning of calendar year, everyone’s saying, here are the content marketing trends to pay attention to in 2022, I went through about 40 of these.

And what I found sort of interesting was that there’s not a lot that’s substantially different from year to year, because we’ve looked at these lists from you know, 2019 2022, and so on, and so forth.

But other than the pandemic, being kind of a big deal.

There hasn’t been a ton.

So there, I put them into three buckets, themes, formats, and tactics are sort of the things that we’re looking at some of the themes, these are the major themes that people will call out in their articl