In this week’s episode, Katie and Chris talk SEO and how to deal with diminishing returns in SEO. What should you do when your efforts aren’t yielding as much juice for the squeeze? How should you balance pillar content? What’s the role of content recycling? Tune in to find out the answers to these questions and more.

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In this week’s In-Ear Insights, we’re talking about SEO, search engine optimization, and ways to make your efforts more productive.

And the first place we want to start is talking about what happens when you start getting what we call diminishing returns when you get less and less juice for the squeeze out of your SEO efforts.

So caving, anytime you’re dealing with diminishing returns, anytime you’re dealing with that reduction in effectiveness over time, it may be quick, it may be gradual.

What’s the first thing that you think about in and how to get out of that sort of slow decline?

I always kind of start to look at the keyword list, like what am I trying to be known for.

And that’s one of the challenges that we’re running into Now, Chris, is that I personally feel like we’ve exhausted our keyword list.

And we’ve added to our keyword list, we’ve amended our keyword list, we’ve redone our keyword list.

And the good news, bad news is we’re creating a lot of content.

So we’re trying, we’re trying to exhaust all those keywords.

But then the downside is we’re exhausting all of those keywords.

And so I find myself going back and repeating keywords.

And that’s where I start to get nervous of am I undoing the work I did for one post by writing about the same keyword in another post, and then they start to compete against each other.

So that’s where I start to look at what the heck are we doing? Like what, how do we stop cannibalizing our own content to I don’t know, find new ways to write about the same topics.

So it just it’s, I’m sort of at a loss.

Okay, one of the things that I was thinking about, actually over the weekend, because, you know, for folks who have not been watching the show for a while, we typically plan our content the week before, sometimes several weeks before.

And one thing I was mulling over over the weekend is the goal is to get more organic search traffic.

Right.

That’s, that’s what we want.

And ideally, that then goes on to convert, but keywords in content on site are sort of the foundational layer in the sense of like, you have to have content.

Otherwise, you’re sending people to your site