In this episode, Katie and Chris discuss the evolution of SEO and where it’s going, where AI and machine learning fit in, and what trends to be aware of as you create content and optimize it for search in 2023. Tune in to learn more!

[podcastsponsor]

Watch the video here:

Can’t see anything? Watch it on YouTube here.

Listen to the audio here:

Download the MP3 audio here.

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

In this week’s In-Ear Insights, let’s talk about SEO, search engine optimization as we head into the remainder of 2022.

And into 2023.

There’s a whole lot that has happened in the last 369 12 months.

In SEO, we’ve seen new models come out from Google at plenty of announcements, huge algorithm changes, like the Google helpful content update.

And one of the things that we’ve been talking about internally a Trust Insights is how much SEO expertise you need.

Now, Google just released yet again, some brand new guidelines.

And they’ve they’re actually much simpler than they used to be.

So there’s two parts, one, make sure your site works.

And to his list of things not to do, and it was all, you know, spammy stuff, basically things that were like working SEO tricks 15 years ago, that aren’t any more.

So Katie, when we talk about SEO, and and doing SEO, and whether you need to be an SEO expert, what comes to mind first for you.

I mean, the first word is optimization.

You know, and so it’s, you know, the basics that I usually go through when creating content is making sure that I have a focus keyword, making sure that the content is formatted correctly, that it’s long enough that it saves during the question being asked, and that if there are backlinks to include I include them or if I have a way to get other people to backlink to our content that I do that.

So I make sure that all of those things are in place.

So that in my head is, you know, if I’m doing those things, then I’m at least checking the boxes on basic SEO, I’m not going too deep, but I’m not ignoring it.

Okay.

I’m gonna suggest, actually, what I would like you to do briefly is, could you recap, in general, the five P’s?