In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every opportunity to generate multiple types of content.

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

Christopher Penn

In this week’s episode of in your insights, we are on site at the martech. Conference martek East which is at the we are we are at the Hynes Convention Center. And so we thought would talk about some of the things that you can be doing a video. So if you haven’t already gotten your copy, go to trusted insights.ai slash social 2020 paper to get the social networks 2020 research paper on what the most popular social networks are going to be in the next year. Spoiler alert, one of them’s YouTube. And given how prominent video has become, we need to make sure that we’re creating a lot of content that is well suited for video. So there’s a bunch of different ways to do that. But what we’ve got set up here is we’ve got a camera, this is the DJ Arsenal pocket over there. And then a separate audio recording there. Katie, you’ve had a ton of background in film, and movie production, stuff like that. What should the average marketer who doesn’t have a production company and you know, $10 million be doing to use video effectively?

Katie Robbert

Well, you know, if a marketer really wants to focus on video, they should look at the phone that they have in their hand. Because chances are, it’s going to be good enough to get started with, you know, so you can debate you know, Apple versus Android all day long. But at the end of the day, does your phone have a video recorder? If the answer is yes, start there, you don’t have to, you don’t have to buy a lot of expensive equipment to get started. And you know, keep in mind, it’s to get started. Now, you may decide as your you know, blog or whatever you want to call it, your videos, your daily videos start to gain popularity, you can monetize it, you can upgrade your equipment, but the thing that you can’t buy is authority. So if you don’t have good content going in, it doesn’t matter what quality your video is. So I would say focus less on the video quality focus more on the quality of the content.

Christopher Penn

For those folks who do want the bare bare bones of equipment, how much do they need to be looking at in terms of pieces of equipment? Obviously, you have the camera, probably want some sort of some kind of microphone,

Katie Robbert

right? Well, and I don’t think you need to spend a lot of money. I mean, the good news is that a lot of this equipment is available to everybody these days. So you know, there was a period of time where you know, someone who wasn’t, you know, in the film industry or TV couldn’t just buy a lovely or Mike or couldn’t just buy, you know, some sort of an omnidirectional mic, you know, you had to be a professional something. And so then when professional podcasting really started to take off, this equipment really became more available. And now, you know, anybody can be a podcaster, you know, with a $20 mic and a camera, you know, they don’t even need the camera, because a lot of the stuffs free so I would say, you know, invest in a decent microphone, a lovelier mic, or, you know, some sort of a podcasting mic that can plug into your phone, start working p