In this week’s episode, Katie and Chris discuss what it takes to get started on a new social networking platform. Interested in Tiktok? Want to up your YouTube game? Listen in for their tips on how to get started, from trialing the platform to audience analytics to qualitative research in order to make the most of the time you have. Missed our Social Networks 2020 paper? Get it here.

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

Christopher Penn

In this week’s In-Ear Insights on the heels of our social networks, 2020 paper, which you have, if you haven’t gotten it, go to Trust insights.ai and get your copy now, we did an event in New York City recently with our colleagues at talk Walker about the findings of the paper. And some of the follow up questions from that event, were very straightforward questions like, okay, I hear you on discord, or Slack, or Tick Tock or this or that. What do I do? Like, what, what is the thing I should do? And so what we’re talking about today is, what are the steps that you need to do in order to understand a new network, because we all know, there’s going to be a lot more of these as the media space fragments. And we also know, based on the research and the Price Waterhouse, Coopers survey of CEOs, we’re not going to have unlimited amounts of time and budget and personnel to chase down every rabbit hole. So we need to be able to assess a network quickly decide, is this for us or not? So let’s talk through the steps today of what it takes to learn a new social network. And I think probably the number one thing that if we’re talking about being efficient with our time and see if you agree with me on this, Katie is is our audience, even there?

Katie Robbert

Yeah, um, that’s exactly why you would be exploring any new platform or social network, I mean, first things first, create an account, sign up for the network, if you don’t already have an account, just so you can sort of see, you know, what’s going on inside of it. I mean, I’ll be honest, I don’t have a tick tock, or a discord or a, you know, I mean, you listed a bunch of other things. I don’t have accounts for those apps. But I also know, fairly confidently through, you know, my own auxiliary research that that’s not where my audience is. And so, you know, your question of, well, where is the audience, so, sign up for an account, take a look at it. But, you know, there are a lot of articles written about these new social media platforms, but also the social media platforms themselves tend to have a lot of their own research information, or just general information, you know, start there, if you haven’t started there, then that’s where you’d want to begin your investigation into whether or not this is where my audience lives. A lot of times, these companies, when they’re creating these social media platforms will sort of, you know, self categorize themselves. Like, it’s the number one gaming, you know, social media platform, or it’s the number one platform for, you know, developers. So that right, there should be a clue for you. So if you make, you know, fuzzy pink sweaters, you probably don’t need to be on the developer platform. You never know. I mean, and I’m not saying don’t, it’s not a fit, but sort of, you know, proceed with caution.

Christopher Penn

It occurs to me to that, uh, one thing that not enough marketers do and when we talked to this, talk about this with various attendees is just go out and ask people like,