In this episode of In-Ear Insights, Katie and Chris examine discrepancies between Google Search Console data and third-party SEO tool data. What are the major differences? What actions should we take with each of the datasets? What purposes and functions are appropriate for each dataset? How should we better use Google Search Console data?

Take the new course on Google Search Console from Trust Insights:

https://www.trustinsights.ai/searchconsole

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In this week’s In-Ear Insights, we’re talking about SEO and specifically search data that’s available to us as marketers data that we need to be able to make decisions about what should we be doing in search.

There’s a ton of new research and new points of view about how we should be using things like keyword data.

But one of the things that’s constant is making sure the data that we’re using is reliable.

So Katie, today, I thought we would spend a little bit of time taking a look at the differences between some of the data we get out of third party tools, SEO Tools, and then the data that we get from Google Search Console, and just what a huge Delta there is between the two.

But before we do that, you do, obviously a lot of the content creation for Trust Insights, you put together the editorial calendar and things like that, when you’re looking at data when you’re going after data for that stuff.

Where do you go? What like, where do you get information that you that you need to put together those things,

I look in two different places.

One is I look at our Search Console, because I want to know, what people are searching for when they find us specifically.

So I want to know, I want to try to get in the head of the end user a little bit just to understand, this was my intention.

And this is what I found.

And I feel like this was a good resource.

So I’m going to go ahead and click through and read it.

And so that helps me start to understand what we specifically are being found for.

So I want to know that information.

I also look at Google Trends, data.

And so what the general population is searching for.

And so, you know, we’ve done other episodes on different ways to use Google Trends, search data.

And so you know, it’s something to be trending, it’s, it’s something, you know, do people care about it? And I like to use Search Console with Google Trends.

Because it for me, what it tells me is, okay, someone is finding us for Google Analytics, well are a lot of peopl