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{PODCAST} In-Ear Insights: How Important Is Accuracy?
In this week’s In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to find out.
Key takeaways:
– The world is becoming more post-factual, meaning that people are increasingly basing their decisions on emotions and opinions, rather than facts and data.
– This makes it harder for data-driven marketers to provide value, as people are less likely to take action based on accurate data.
– One way to combat this is to help people understand the emotional state they will be in with or without the accurate data.
– Another way is to make data-driven reports more appealing, by telling the full story of why and how certain decisions will impact the business in the long term.
– Finally, it is important to continue to provide accurate data, even in a post-factual world, as this is the foundation upon which sound decisions can be made.
[podcastsponsor]
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-accuracy-postfactual-world.mp3
Download the MP3 audio here.
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher Penn 0:00
In this week’s In-Ear Insights, let’s talk about accuracy, factual data and reality.
One of the things that Jay Baer said recently in one of his newsletters was that we now live in a post factual reality.
His explanation was that we live in a world where facts and data don’t matter to an increasing number of people who, for whom opinion and emotion are much more important.
He points out, of course, the usual things in politics and stuff.
But even just agreement or disagreement about basic scientific facts, is on the table.
So this got me thinking, Katie, and I want your opinion on this as somebody who is both more emotionally mature than me.
Katie Robbert 0:50
Throw out the big guns today.
Christopher Penn 0:53
And add rooted in in the work that we do.
How important is accuracy and data and facts from from the perspective of the work that a company like Trust Insights does when we think about the reports that we produce for clients, for example, we know some of our clients don’t use some of our reports, they just kind of wing it.
And I know we’ve talked in the past about it because the reports not useful.
But I got Jays newsletter
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By Trust Insights
5
99 ratings
In this week’s In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to find out.
Key takeaways:
– The world is becoming more post-factual, meaning that people are increasingly basing their decisions on emotions and opinions, rather than facts and data.
– This makes it harder for data-driven marketers to provide value, as people are less likely to take action based on accurate data.
– One way to combat this is to help people understand the emotional state they will be in with or without the accurate data.
– Another way is to make data-driven reports more appealing, by telling the full story of why and how certain decisions will impact the business in the long term.
– Finally, it is important to continue to provide accurate data, even in a post-factual world, as this is the foundation upon which sound decisions can be made.
[podcastsponsor]
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-accuracy-postfactual-world.mp3
Download the MP3 audio here.
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher Penn 0:00
In this week’s In-Ear Insights, let’s talk about accuracy, factual data and reality.
One of the things that Jay Baer said recently in one of his newsletters was that we now live in a post factual reality.
His explanation was that we live in a world where facts and data don’t matter to an increasing number of people who, for whom opinion and emotion are much more important.
He points out, of course, the usual things in politics and stuff.
But even just agreement or disagreement about basic scientific facts, is on the table.
So this got me thinking, Katie, and I want your opinion on this as somebody who is both more emotionally mature than me.
Katie Robbert 0:50
Throw out the big guns today.
Christopher Penn 0:53
And add rooted in in the work that we do.
How important is accuracy and data and facts from from the perspective of the work that a company like Trust Insights does when we think about the reports that we produce for clients, for example, we know some of our clients don’t use some of our reports, they just kind of wing it.
And I know we’ve talked in the past about it because the reports not useful.
But I got Jays newsletter
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