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{PODCAST} In-Ear Insights: How To Adapt For The Cookieless Future
In this week’s In-Ear Insights, Katie and Chris tackle the question on every advertiser’s mind: how to adapt for the cookieless future? What should we do about the cookieless future? What things should marketers know – what’s going away? What’s still available? What strategies should marketers pursue to no longer rely on third party data about customers? Tune in to find out!
Key points from this episode:
– The cookieless future refers to the declining use of third party cookies by marketers, due to privacy regulations.
– Without cookies, marketing agencies will no longer be able to retarget or collect data from users without their consent.
– To adapt to the cookieless future, marketers should create things that people are willing to sign up for, and focus on driving awareness.
– A cookieless future presents an opportunity for contextual advertising, which does not require personal identifying information.
– To avoid a cookieless future, companies should create good quality content and be honest with their customers about how their data will be used.
[podcastsponsor]
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-cookieless-future.mp3
Download the MP3 audio here.
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
## Christopher Penn 0:00
In this week’s In-Ear Insights, let’s talk about the cookieless.
Future and how you as a marketer should be adapting to it.
So Katie, where do you want to start with the the declining use of third party cookies by marketers and the associated ad tech that goes with it?
## Katie Robbert 0:20
I mean, I think that in itself is a great place to start.
So just sort of like a quick recap as to what the cookieless future really means.
You know, my understand, excuse me, my understanding is that basically, privacy regulations have become stricter in terms of people just not wanting their data to be shared with any old person, any old company.
So basically, marketing agencies, marketing companies that have been reliant on cookies to retarget.
And sort of collect a certain amount of data from users basically, without consent.
It’s not that it’s without consent, but consumers aren’t super savvy as to where cookies are, what kind of data they collect.
And so moving forward, those cookies will no longer be available for marketers to use in terms of targeting their audience by interest by other websites that they visited, and collect any kind of identifying information.
And so that’s sort of in a nutshell, what the future of mercury marketing cookies would look like, third party cookies.
And so now comes the question of, well, what are marketers supposed to do?
## Christopher Penn 1:36
And what are what are they supposed to do?
## Katie Robbert 1:39
Well, you know, cry
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By Trust Insights
5
99 ratings
In this week’s In-Ear Insights, Katie and Chris tackle the question on every advertiser’s mind: how to adapt for the cookieless future? What should we do about the cookieless future? What things should marketers know – what’s going away? What’s still available? What strategies should marketers pursue to no longer rely on third party data about customers? Tune in to find out!
Key points from this episode:
– The cookieless future refers to the declining use of third party cookies by marketers, due to privacy regulations.
– Without cookies, marketing agencies will no longer be able to retarget or collect data from users without their consent.
– To adapt to the cookieless future, marketers should create things that people are willing to sign up for, and focus on driving awareness.
– A cookieless future presents an opportunity for contextual advertising, which does not require personal identifying information.
– To avoid a cookieless future, companies should create good quality content and be honest with their customers about how their data will be used.
[podcastsponsor]
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-cookieless-future.mp3
Download the MP3 audio here.
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
## Christopher Penn 0:00
In this week’s In-Ear Insights, let’s talk about the cookieless.
Future and how you as a marketer should be adapting to it.
So Katie, where do you want to start with the the declining use of third party cookies by marketers and the associated ad tech that goes with it?
## Katie Robbert 0:20
I mean, I think that in itself is a great place to start.
So just sort of like a quick recap as to what the cookieless future really means.
You know, my understand, excuse me, my understanding is that basically, privacy regulations have become stricter in terms of people just not wanting their data to be shared with any old person, any old company.
So basically, marketing agencies, marketing companies that have been reliant on cookies to retarget.
And sort of collect a certain amount of data from users basically, without consent.
It’s not that it’s without consent, but consumers aren’t super savvy as to where cookies are, what kind of data they collect.
And so moving forward, those cookies will no longer be available for marketers to use in terms of targeting their audience by interest by other websites that they visited, and collect any kind of identifying information.
And so that’s sort of in a nutshell, what the future of mercury marketing cookies would look like, third party cookies.
And so now comes the question of, well, what are marketers supposed to do?
## Christopher Penn 1:36
And what are what are they supposed to do?
## Katie Robbert 1:39
Well, you know, cry
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