In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill your content marketing queue with content that will bring great customer results.

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

In this week’s in your insights, what happens when you’re scraping the bottom of the barrel? And it feels like you’re out of content? This is a question that comes up fairly frequently in many of the digital marketing groups that were part of people say, how do you keep stuff from getting stale? How to keep things from getting repetitive. Even with search engine optimization and stuff, it can still be tricky to get all new stuff all the time. So Katie, how do you keep things from getting stale?

That is it. You know, that’s a great question. You put it in the fridge. And no way wrong conversation note. So we’re talking about content, we’re talking about keyword lists. And so you know, any good marketer worth their salt should have their standard keyword list of target keywords target phrases. Now, what I often see happen is, companies will run that list once, and then use that until to your point, it’s exhausted. So the first step is rerun that list, see if there’s any new key words. But then you also maybe take a step back and say, Does my strategy still hold? Are these still the things we want to be known for? And what else is happening in the space that I’m not aware of? And this is when you can start to do more advanced techniques, such as text mining of forum conversations, or social media posts to figure out what are people saying? And then add those keywords and phrases? In addition to what you have to a refreshed keyword list? I’d say that’s where I would start. What about you, Chris? I like

that I like I like the the going after forums because fundamentally, especially for a lot of marketing, we are relatively cyclical creatures, right? In fact, one of your talks on predictive analytics talks about the fact that people at tend to ask the same things over and over again. So if you were to go into say, a Reddit forum, or a Facebook group or something, and extract out all the questions that people have asked in the last few years, and then just sort of organize them by day of year or week of year, you’ll see some seasonality. One of my favorite books on this topic is by sales trainer, Marcus Sheridan, he wrote an entire book, which you completely don’t need to read, because the entire strategy is based in the title. It’s called, they ask you answer. And his content strategies, like if you want to never ever, ever, ever run out of content, just answer people’s question