In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is Facebook, Instagram’s parent company, doing this? (hint: money) Listen to the episode to find out!

Sponsor: Knowledge Matters

In-Ear Insights is brought to you by Knowledge Matters.

Do you teach marketing at the collegiate level? Imagine using immersive, visual, interactive marketing simulations designed for today’s digitally-native students.

Besides bringing marketing concepts to life, it’s cloud based and includes automatic grading and easy integration with all the popular collegiate learning management systems such as Canvas, Blackboard or Moodle.

If you would like to check out case simulations that cover all the key concepts for an Intro to Marketing course like Pricing, Promotion, Market Research, Market Segmentation, and much more, sign up today for a demo at: www.knowledgematters.com/podcast

Listen to the audio here:

http://traffic.libsyn.com/inearinsights/tipodcast-instagramanalytics.mp3

Download the MP3 audio here.

Need help with your company’s data and analytics? Let us know!

Join our free Slack group for marketers interested in analytics!

Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

Christopher Penn

This is In-Ear Insights the trust insights podcast.

Katie Robbert

This episode of In-Ear Insights is brought to you by knowledge matters. Do you teach marketing at a collegiate level? Imagine using immersive visual interactive marketing simulations designed for today’s digitally Native students. Besides bringing marketing concepts to life, it’s cloud based and includes automatic grading and easy integration with all popular collegiate learning management systems, such as Canvas, Blackboard, or Moodle. If you would like to check out case simulations that cover all the key concepts for an intro to marketing course, including pricing, promotion, market research, market segmentation, and much, much more. Sign up today for a demo at WWW dot knowledge matters comm slash podcast.

Christopher Penn

In this week’s episode of In-Ear Insights, we are talking about Instagram analytics, Instagram has for years had a two basic forms of analytics, two basic numbers, right? Well, three technically the number of people who follow you. Yeah, the number of likes did you get? I’m the number of comments that you get. And these numbers have been used for the influencer marketing industry to create this perception of massive followings and massive, highly engaged audiences. And recently Facebook said, Hmm, we’re thinking about taking those numbers away from you and just giving you Yes, somebody like this, you know, a friend like this, but they’re saying we want to really focus on meaningful engagement Mark Zuckerberg famous saw, so Katie, what’s your first take on Instagram analytics and the potential removal of likes?

Katie Robbert

Well, first and foremost, Instagram analytics, suck. Just kind of put that out there. They’re not great as data, a nap analysts analysis, whatever the word is, it’s not great for someone who’s trying to measure the effectiveness, Instagram analytics are just not great. So to remove the little bit of analytics that you currently get, is really troubling. For people who actually do the analysis for everybody else, they probably won’t care for influencers, specifically, you know, it’s part of their whole self esteem is to get a bunch of likes, oh, my God, my post didn’t get likes. And so what that’s going to do to their own sanity, I have no idea. But I can tell you from the other side of it, as someone who’s trying to understand the