In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the basics of blockchain, cryptocurrencies, and NFTs under the umbrella of “Web3”. What is it? How does it work? Why should you care? What are the business implications and strategies you should pursue? Tune in to find out!

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In this week’s in In-Ear Insights, we’re talking about the fundamentals of this mysterious buzzword and it really is a buzzword called Web three, which incorporates things like blockchain, cryptocurrencies, creator coins, NFTS, all these fancy buzzword terms.

So, Katie, to start off, when you have this lovely buffet of buzzwords that come across as almost cult, like, what’s your take on it all?

Well, I mean, it’s my first question is always Why should I care about this thing? And then my second question is, why as a business owner, slash marketer, should I care about this thing? And I have yet to see.

I have yet to get a good answer to that question.

Um, you know, when I see terms like, web three, you know, my, you know, very ignorant understanding.

I’m like, So www and someone got lazy.

Like, it’s it.

It hasn’t been described to me in such a way that I’ve figured out why I should care about any of it yet.

And I guess that’s the purpose of today’s episode, is to help answer those questions of, why should you as a consumer, and why should you as a marketer care about any of these things? I know the basics of what an NFT is.

And I think it’s silly.

And I know the basics of what blockchain is, and I think it’s silly.

Um, and my very high level understanding of cryptocurrency is that it’s basically just, you know, a fancier wire transfer.

So that’s sort of where I’m at with it.

I’m guessing I, there’s a lot I don’t know.

And I’m okay with that.

I’m okay with not knowing until someone can convince me I need to know this thing.

So convinced me, Chris,

I’m not gonna be looking at you, I can tell you that.

Let’s let’s, let’s dig through the history first.

So Web 1.0 was literally the World Wide Web, the first HTML pages, we’re talking mid to late 90s.

Right? Web 2.0.

Really, it was the dawn of the social media age.

And that is when you start having really big tech companies come up and sort of centralize the internet experience, Google, Facebook, Twitter, and so on, and so forth to these really big tech companie