In this week’s In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation efforts to your digital customer journey.

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

Christopher Penn

In this week’s In-Ear Insights we’re talking about lead generation. We are heading into the homestretch for many companies from September to December when they are looking at their budgeting their strategy for the coming year. for retail and b2c, this is the holiday season where they’ve got to crank out the as much audience and as much action as possible before the buying season goes, goes way for b2b companies is planning and trying to get anyone to get off their butt to do something. But before Thanksgiving, because there really is about eight weeks total of times when people are excited about doing business trying to get contracts locked in for the next year. And then really, after Thanksgiving, at least in North America, we see the market just take a take a breather until until the new year. So part of that strategy is how can companies lock in and build and grow their audience it says their prospects, they lead generation in the fourth quarter, and in the coming year. And a lot of companies take the easy route, the easy button for them is let’s get a whole bunch of budget and spend it on a whole bunch of ads and hope that we get some some leads out of it. But Katie, we were talking recently, and you were saying this is probably while it’s the easy button. It’s not necessarily the smart. But

Katie Robbert

yeah, it’s you know, you sort of, it’s like playing roulette, like you don’t know, you hope for the best, you hope that you’re going to land on what you want. But you know, when you’re running as a lot of times, what companies will do is to your point, Chris, they’ll spend a lot of money, but they’re targeting is so broad, they’re going to get everybody and you’re not going to know, like, at what phase in the customer journey, are they? Are they a decision maker? Are they somebody who even cares about the thing? Or did they just happen to click on the ad because they were like, what the hell is this. And so after, serve a purpose, and ads need to be at the right stage in your customer journey. If ads in your customer journey are the thing that generate leads, great, keep doing them. But that’s not true for everybody. So that’s sort of the first thing to consider before spending a lot of money on Legion. There’s other ways to generate leads that companies probably might not be taking advantage of or don’t realize, hey, we can do this thing. You know, one of the campaign’s that we recently ran was so Chris, trust insights put out in original research paper, white paper on the social media trends for next year, and what social media platforms, specifically, people should be paying attention to. I won’t give anything away, you need to download the paper to get the answer to that will put a link in the show notes. But so far, I mean, how many prospects Do you think that that paper alone has brought into my database,

Christopher Penn

probably about 500. So far, of which, on first glance, at least going by title and company about 300 art would be what we call highly qualified prospects, possibly marketing, qualified leads. And depending on your business systems and flow and what