In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the majority of content at the 101 level, and what businesses who want to level up past 101 should consider in addition to conferences and trade shows. Tune in now!

Be sure to check out the visual data recap of both events as well.

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

Christopher Penn

In this week’s in your insights, we are all back from the first round of mega conference season last week, the week that recording this was the mega conference inbound, the HubSpot, user conference, and content marketing world, the content marketing conferences, one of the first round of several major conferences that happened in the fall. And so today I want to recap some of the key points, the highlights learnings that we took from each of these events. So Katie, I didn’t get a chance to go to inbound. Because until next year, these two events for the last few years have been clobbering each other for the same exact week. Next year. Thankfully, content marketing world is moving to mid October. So what were the highlights for you? What marketers were talking about at inbound in terms of things that were problems? Or that what speakers were saying? These are the today’s solutions?

Katie Robbert

Yeah, you know, it’s interesting. At the inbound event of lot of the speakers weren’t even really talking about marketing. One of the hot topics that came up was the paid family leave. And so one of the speakers was referencing that in their talk. And that ended up being something that was really buzzed about after the fact. I think it was, I apologize, spirit, his name, but I know. Yes, I was like, I know, he’s married to Serena Williams, but that should not be his claim to fame. So there was a lot of talk about that john wall, are their business partner and I sat down in chatted with a couple of folks, a lot of people are giving talks about, you know, finding your inner strength, and, you know, being confident with doing so it was interesting, the seams were kind of split.

So the themes were really kind of split with, you know, talking about a lot of the same issues, you know, proper lead gen how to master Facebook ads, but then also there was some sessions around artificial intelligence, there were some sessions around, you know, building your personal brand is big. So, there wasn’t anything like new and revolutionary for me, personally, it was a lot of the same. But I think it was a people’s new takes on the same themes, because it sounds like lead gen and advertising and those things are chronic issues for marketers.

Christopher Penn

What questions so you spoke about the use of AI and marketing? What questions did you get in your session? Did anybody ask any questions that were like, Oh, I haven’t heard that one before.

Katie Robbert

They did. A lot of people asked about the technology behind each algorithm. And so the questions were around. So one of the things that I talk about is a Markov chain model, which we use for two of the reports that we demonstrate within the talk, which is the digital customer journey, and the most valuable pages. And the question that I got from the audience was, Why can’t I use what’s baked into Google Analytics? What is the deficit with that? And so I thought that that was a really good question. And it was the opportu