In this week’s In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data programs and projects, and ultimately to become champions for the analytics work you do? Tune in to find out!

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In this week’s In-Ear Insights, let’s talk about getting buy in.

For data science, how do we prove the value of our data of our marketing data? So one of the things that has come up as a topic recently, is getting people in the C suite execs to recognize the value and importance of data, particularly data science within not just within marketing.

But in general, a lot of folks understandably, are a little confused by what this thing is what value it does or doesn’t provide.

And the folks on my side of the table and the the data science crowd, have a tendency to be a little too technical, and what we talk about that that read over the heads of people who don’t care, honestly, they just want to know what it’s going to do for them.

So Katie, helped me help you as a CEO, how do I talk to you about the value of data and the value of data science?

You know, it’s funny, I was thinking about this.

And I have always played the role of mediator between the two sides of the house.

And I feel like that a big part of what needs to happen is, you is there needs to be and it’s a lot of times it’s a PM, or an account manager, you know, sort of that like product owner, who can advocate for both, you know, audiences who can advocate for the technical team for the data science team, and also advocate for the C suite and sort of bring the two pieces together.

And so what that really means is understanding where both sides are coming from.

And so if you don’t have that mediator, you know, so Chris, let’s say you’re bringing to me, like, I want to do this, you know, GPT-2, 12, lingo, Ringo, r squared, whatever.

And I’m like, I don’t get it.

Why do we need to do this.

And you’ll say, because it’s cutting edge, because it’s this because it’s that what you haven’t told me are the benefits