In this episode of In-Ear Insights, listen to the full audio from our Social Networks 2020 webinar, covering what social media platforms you need to focus on in 2020 and what your overall content strategy should look like. This webinar was hosted in partnership with Talkwalker, and features Trust Insights cofounder Christopher Penn and Talkwalker’s Albane Flamant.

Listen to the audio here:

http://traffic.libsyn.com/inearinsights/tipodcast-sn2020.mp3

Download the MP3 audio here.

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

Albane Flamant

Welcome to this, oh, I’m actually seventh Talkwalker webinar this year. And this time, we’re going to talk about the social networks to watch in 2020. And I’m here we will have a very special guest, Chris Penn from Trust Insights. So Chris and I actually know each other. We’ve known each other for a while, I guess. Yeah, we’ve already done a couple of events even we were at Social Media Marketing World earlier this year. And so I’m really happy to collaborate with Chris on this project. So with this research put together using a little bit of the Talkwalker platform and other and other tools. So again, in case you didn’t hear me earlier, the webinar hashtag is social 2020. Please feel free to use it throughout the webinar to tech Trust Insights and Talkwalker and to ask questions, will be will be getting them and will be addressing them at the end of the webinar. So really quickly, so you have a little bit of an agenda here. We’ll be talking will be recapping a little bit of findings. The social networks to watch for 2020. And they’ll also be some exclusive insights presented in this webinar, and will be also discussing what this means concretely for your 2020 strategy. And then finally, we’ll be taking questions. So don’t go anywhere before the end of the webinar. Because that’s actually the most interesting part of this webinar is the questions from the audience. So really looking forward to it. And Chris, thank you for being here.

Christopher Penn

Thanks for having me. And also, this is go to webinar. So if you don’t use Twitter, or you’re not comfortable asking question, publicly, feel free to use the chat the q&a buttons in in the webinar interface to if you want to ask questions there,

Albane Flamant

definitely. Perfect. So let’s get started. Alright,

Christopher Penn

so social media is kind of an industry in place right now. There’s a lot of people who are doing it. There’s a lot of people who are grasping onto every shiny object. And as marketers, I’m sure you feel this way. I know I certainly do on a regular basis. It feels like we’re trying to do too much. And we’re kind of scattered a little bit. Now. There’s this thing. There’s that thing, there’s two Office this What should we be focusing on? When we looked at the results from the 2019 Pricewaterhouse SEO survey? One of the questions that were asked is what are you going to focus on in the next year to drive growth to drive revenue and the number one thing SEO said was operational efficiencies which is SEO speak for budget God’s you know, the with the famous cartoon expression do work harder, work smarter, not harder, but which we just need to work harder. To

Albane Flamant

more with less, do

Christopher Penn

more with less another another favorite Marketing Pro business through any way you slice it, the C suite, but the head office is asking all of us to be more focused, to be to focus on what matters and try to leave behind as many distractions as possible. And we’re not doing such a hot job of that. If you look, social me