In this week’s In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and LinkedIn Skill Tests worth? Do they help you get hired? What do hiring managers think of them? Tune in to find out!

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In this week’s in your insights, let’s talk certification.

Let’s talk about all things certification.

There are, I’ve lost count of just how many different certificates there are.

There’s official ones from vendors like Google with a Google Analytics Individual Qualification.

There’s Hubspot Academy and all the like 30 or some different certifications.

And then you have certificates in from courseware companies like Skillshare, and Udemy, and Coursera.

And now even have LinkedIn skill assessments that get added to your LinkedIn profile if you pass those assessments.

So Katie, when you are looking at the landscape of certifications, particularly as someone who’s a hiring manager, how do you think about certificates? How do you think how relevant are they when you’re making a decision about somebody because a lot of these vendors say, if you get this, you’ll increase your pay $10,000 A year or whatever? What’s your take?

You know, I don’t necessarily know that that’s true.

The increase in your pay $10,000 here, but I won’t say that it’s not true.

So when I think about, you know, from a hiring managers perspective, you know, I look at certifications as someone who is motivated to learn.

So someone who is not waiting to be told, okay, you need to go do this.

Now you need to do this.

It’s someone who’s a little bit more self managed, who can manage themselves, and they have that motivation to seek out information.

So I look at it that way first, and it’s like, okay, this person is eager to learn.

That’s great.

That’s a great skill that I want, then I start to actually dig into what their certifications are.

Because to your point, Chris, there’s no shortage of certifications.

And that that’s where I start to run into some challenges because there’s very reputable companies that offer you know, certifications and training like let’s use Hubspot as an example.

They have a lot of different courses, some of which you and I have also taken and have our certifications and and so when I look at Hubspot certifications, like okay, this person is really trying to learn about this particular thing.

Hubspot been doing it for a long time.

So there’s someone wh