In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how – and get your copy of the new paper at TrustInsights.ai/tiktok today.

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In this week's In-Ear Insights, we are talking all things social media analytics has a ton of stuff going on right now, as we record, this Social Media Marketing World is happening, we have a new partner offering with our friends over to Agorapulse on social media ROI, and our brand new paper on how to identify Tiktok influences which we'll spend some time on today, especially since a lot of what we've seen around the measurement of Tiktok book influencers, and in general, it kind of reminds me of like, 2010 social media where people are like, how many views did we get? How many followers do we have? And not really spending a lot of time on more, I guess, sophisticated and or more mature marketing measures.

So Katie, when you're thinking about Tiktok, particularly since you administer the Trust Insights, Tiktok channel, what are you thinking about for our social media analytics as it relates to Tiktok?

You know, it's, it's tough, because there's not at least it feels like from the outside, there's not a lot of data available on a platform such as tic toc.

And, you know, is it is it okay to get a lot of views but no likes? Is it okay to get a lot of likes, but no comments? Is it okay to get comments and no likes, like, it's, I feel like it's still something that, you know, I haven't fully wrapped my head around, like, you could break it down and say, Tik Tok is just like any other social media platform.

So go ahead and treat it the exact same way that you would an Instagram or a Twitter, or anything else.

But it's not though.

And I don't, I can't fully articulate why that is, to me, it feels more like a YouTube than it does an Instagram.

But it doesn't behave the way YouTube behaves like there is still a search function.

But you have this whole feed of things that the algorithm is suggesting, which YouTube has as well.

But the videos don't automatically start playing.

And I feel like you have a little bit more control over what you see on YouTube.

I don't know.

So that's sort of its, I guess the bottom line is Tiktok is still a little bit of a