In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you’d like to catch the video, it’s available here.

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http://traffic.libsyn.com/inearinsights/tipodcast-nedma.mp3

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

This is in your insights, the trust insights podcast. In today’s episode of in your insights, we bring you the audio from our net 2019 keynote to the New England Direct Marketing Association about the uses of artificial intelligence and machine learning in the direct marketing industry enjoyed the talk.

Thank you very much. Logistically just for later, if you’d like to copy the book, you have to go to this URL AI for marketers calm, is just kind of provide and then just receive over that way, we’re not hanging out looking at staring at each other swiping credit cards. All right, let’s talk about artificial intelligence. We use markers want three things? We want better, faster, cheaper, everybody wants better, faster, cheaper? How are we doing as marketers with better, faster and cheaper? On the topic of better marketing? Is it a tough place right now, this year, in 2019, we as a civilization will create 40 zettabytes of data. That’s an unimaginably large number. To give you a sense of how large of it is how many people watch Netflix. If you were to start watching Netflix, without stopping to eat, to drink, to sleep, any of those things, and you started 55 million years ago, you would just get to one zettabytes of data usage now, and we’re going to create 40 of these this year. marketers are not great at keeping up with this much data. And especially for those of you who work in direct mail, you know, you know this version very well test, a test, right? address or bad information. as marketers, we’re not doing a great job with data quality. So marketing, not really getting better. Part of the reason why is because of the use of data or the lack thereof. And the most recent cmo survey, which by the way, if you have not downloaded it is completely free, not even a form to fill out. At cmo survey done the work is released twice a year. And it’s what’s on the minds of some marketing officers. In the most recent cmo survey, marketing analytics use for making decisions is at an all time high of 43% should be sort of what are you doing the other 56% of the time, just guessing. And yet, when you look at what chief marketing officers care about, overwhelmingly they said we want to prove the value of marketing. Two thirds of chief marketing officers need to be able to prove the value. So we’re not doing better as marketers release getting faster Well, the world’s getting faster. In 2019. At the variety and the speed of which data is happening as faster than ever in 2018 there were 266,000 hours of Netflix washing within 60 seconds on a track 2019 that’s 694 about I was a Netflix watch as a lot of Netflix and chill. 74,000 schools on Instagram last year 340,000 schools this year, Snapchat went down a little bit hundred 87,000 million emails comes last year hundred 80 million emails this year. This is within 60 seconds. 60 seconds on the internet. 1 million TechCrunch swipes last year, 1.4 million this year, 60 seconds. If you are looking just at something as simple as new.

This year,

we are on track for about 122 million new stores 272 new stories per minute. If your company was on the front page, your comment on the Wall Street Journal, you’re going to need seconds right because something else has com