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{PODCAST} In-Ear Insights: What Marketers Need to Know About Google Search Console
In this episode of In-Ear Insights, Katie and Chris dig into the most-overlooked digital analytics tool at most companies: Google Search Console. They dig into what it is, what analytics it offers, how to use the data, what conclusions to draw from it, and why Google Search Console should be on the bookmarks bar of every marketer’s browser. Tune in now!
Listen to the audio here:
http://traffic.libsyn.com/inearinsights/trustinsightspodcast-searchconsole.mp3
Download the MP3 audio here.
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher Penn
This is In-Ear Insights, the Trust Insights podcast.
In this episode of In-Ear Insights today, we are talking about Google Search Console. It is the number one search marketing resource that marketers don’t use.
Understandably, the reason for it is, is I guess, understandable. It’s it’s not, especially in its old incarnation was not the friendliest piece of software to use. The documentation wasn’t great. But there are a lot of marketers who are relying on the basic search stuff within Google Analytics without connecting search console to it. And they’re all asking questions like, why am I not seeing any keywords? You know, why don’t I know what people are searching for my website and the answer of courses you should have connected to Google Search Console. So to kick things off, let’s talk about what, uh, what can you find in Search Console? What of what have we used search console for in the past?
Katie Robbert
Well, I think you’ve already started to say some of it. And, you know, the keywords is the big thing that marketers are looking for, I want to take a step back for a second. And, you know, I think that Google Search Console is often that forgotten component when setting up your Google Analytics account properly. You know, there’s this misunderstanding that, well, I put the Google Analytics tag on my website, I’m done. But there’s so many more things that if connected properly, your Google Analytics become more powerful. And Google Search Console is one of those things. And so what you can get from search console is what people are searching for within your website. And those are those keywords and phrases that you’re often looking for. You can see the pages that people are searching on, you can see what countries they’re coming from devices. So there’s a lot of overlap in terms of the type of data you can get from Search Console versus Google Analytics. But really, the two systems work best in conjunction with each other. You really don’t want to use one independent of the other, you would really like to work use them together.
Christopher Penn
Yeah, I totally agree. Now, let’s talk about so the data itself when you go into Search Console, yes, you see the pages that are getting search hits, but you’re the thing I think most marketers are interested in is, what am I getting searched for? Like, what when I What do I show up for when someone’s searching for me. And this is something that I am constantly amazed people don’t spend more time with. Because if you know what people are finding you for, then you
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In this episode of In-Ear Insights, Katie and Chris dig into the most-overlooked digital analytics tool at most companies: Google Search Console. They dig into what it is, what analytics it offers, how to use the data, what conclusions to draw from it, and why Google Search Console should be on the bookmarks bar of every marketer’s browser. Tune in now!
Listen to the audio here:
http://traffic.libsyn.com/inearinsights/trustinsightspodcast-searchconsole.mp3
Download the MP3 audio here.
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher Penn
This is In-Ear Insights, the Trust Insights podcast.
In this episode of In-Ear Insights today, we are talking about Google Search Console. It is the number one search marketing resource that marketers don’t use.
Understandably, the reason for it is, is I guess, understandable. It’s it’s not, especially in its old incarnation was not the friendliest piece of software to use. The documentation wasn’t great. But there are a lot of marketers who are relying on the basic search stuff within Google Analytics without connecting search console to it. And they’re all asking questions like, why am I not seeing any keywords? You know, why don’t I know what people are searching for my website and the answer of courses you should have connected to Google Search Console. So to kick things off, let’s talk about what, uh, what can you find in Search Console? What of what have we used search console for in the past?
Katie Robbert
Well, I think you’ve already started to say some of it. And, you know, the keywords is the big thing that marketers are looking for, I want to take a step back for a second. And, you know, I think that Google Search Console is often that forgotten component when setting up your Google Analytics account properly. You know, there’s this misunderstanding that, well, I put the Google Analytics tag on my website, I’m done. But there’s so many more things that if connected properly, your Google Analytics become more powerful. And Google Search Console is one of those things. And so what you can get from search console is what people are searching for within your website. And those are those keywords and phrases that you’re often looking for. You can see the pages that people are searching on, you can see what countries they’re coming from devices. So there’s a lot of overlap in terms of the type of data you can get from Search Console versus Google Analytics. But really, the two systems work best in conjunction with each other. You really don’t want to use one independent of the other, you would really like to work use them together.
Christopher Penn
Yeah, I totally agree. Now, let’s talk about so the data itself when you go into Search Console, yes, you see the pages that are getting search hits, but you’re the thing I think most marketers are interested in is, what am I getting searched for? Like, what when I What do I show up for when someone’s searching for me. And this is something that I am constantly amazed people don’t spend more time with. Because if you know what people are finding you for, then you
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