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<p>Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.</p>
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Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.



<p>Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.</p>





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Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion

On The Record with Campaign Middle East offers a new look at – and listen to – the region’s media, marketing and advertising industry.

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Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion

Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion