Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.

Kaavyanjali Prasad, an adtech and martech expert and the Search and Growth Manager at EmiratesNBD, discusses the growing importance of personal branding and founder-led marketing, especially for leaders of SME brands.

Sir Martin discusses his perspectives on the development of the creative industry in the Middle East – and Saudi Arabia in particular, and what marketeers need to do to constantly stay ahead of the curve.

Mashreq Bank’s Suad Merchant explains how the bank’s long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech.

SMC CEO Khalid Alkhudair discusses partnerships, diversified strategies, borderless branding, and heavy investments in talent, digital infrastructure, and sponsorships during Campaign’s On The Record podcast.

Youmna Borghol, Head of Marketing Science at Snap, and Chris Solomi, Chief Digital Officer at OMG discuss the power of AR Lenses in driving active attention and brand outcomes during Campaign’s On The Record podcast.

In the new shorter format of On The Record With Campaign Middle East podcast, we speak to multi-award winning creative director Ali Rez.

Campaign Middle East Editor Justin Harper interviews Ali, Chief Creative Officer for Impact BBDO, to talk about everything from the power of creativity, judging at Cannes Lions and cool sneakers.

Leading social network Snap deep dives into the endless possibilities that AR presents for brands and marketers in this insightful podcast with Campaign Middle East and Rasha El Ghoussani, Head of Industry – Travel, Luxury and Tech at Snap.

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Justin Harper is joined by Meta’s Rana Bouri and Alain Mayni who will give valuable insights to help marketing teams.

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by MMS’ Fouad Debouk to find out what makes Saudi Arabia a unique market for radio and radio advertising.