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<p>Sir Martin discusses his perspectives on the development of the creative industry in the Middle East – and Saudi Arabia in particular, and what marketeers need to do to constantly stay ahead of the curve.</p>
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Sir Martin discusses his perspectives on the development of the creative industry in the Middle East – and Saudi Arabia in particular, and what marketeers need to do to constantly stay ahead of the curve.



<p>Sir Martin discusses his perspectives on the development of the creative industry in the Middle East – and Saudi Arabia in particular, and what marketeers need to do to constantly stay ahead of the curve.</p>





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Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

On The Record with Campaign Middle East offers a new look at – and listen to – the region’s media, marketing and advertising industry.

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Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival