If you wanna reach and target the Gen Z demographic, focus on podcasting, especially at this time of year. New data shows that podcast consumption amongst Gen Zs during the back to school season increases significantly. Spotify has just released a report on how back to school routines impact the Gen Z users of its app. Showing that mornings become high attention listening windows for podcast and streaming music alike, its data shows that in the US Podcast streams jump 19% in the 7:00 AM hour and 18% in the 8:00 AM hour versus those time slots during the summer months.

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