Podcast Maps by Graham Brown

Your podcast category can impact your audience and ranking. In this episode of Podcast Maps we'll look at how to choose the right category for your business podcast. Here are the 7 episodes in Season 2 on Podcast SEO:

1) What is Podcast SEO?

2) How long should a podcast episode be?

3) How often should I publish new podcast episodes?

4) How to rank podcasts?

5) How to increase podcast audience

6) How to choose podcast category

7) How to find your podcast rankings

If you questions, queries and feedback about Podcast SEO, the best way to chat is to add Graham Brown on Linkedin

How to increase your podcast audience through organic on-store growth strategies. Guests sharing no longer is an effective strategy to grow your podcast audience. In this episode of Podcast Maps we look at the importance of on-store strategies - working "on" your podcast as opposed to working "in" it. We also look at how the Spotify and Apple search algorithms work and measure the "stickiness" of your podcast. add Graham Brown on Linkedin

How to rank your podcasts on Spotify and Apple. In this episode of Podcast Maps we look at how ranking works and why it's a critical "upstream" metric to benchmark podcast success long term. add Graham Brown on Linkedin

How often should you publish a new podcast episode? This is a commonly asked question in Podcast SEO. In this episode of Podcast Maps I look at Podcast Cadence and share data on the optimum publishing schedule for a podcast host. The algorithms have changed significantly in the last 2 years. Publishing 1 episode a month no longer works. add Graham Brown on Linkedin

How long should a podcast be? Questions about audio length are common for podcasters, especially when they start out. I'll share data on what the normal is for your category in this podcast episode of Podcast Maps. add Graham Brown on Linkedin

What is Podcast SEO? Why is my podcast audience static and not growing? Why aren't my guest shares converting into podcast audience growth?

Here are the 7 episodes in Season 2 on Podcast SEO:

1) What is Podcast SEO?

2) How long should a podcast episode be?

3) How often should I publish new podcast episodes?

4) How to rank podcasts?

5) How to increase podcast audience

6) How to choose podcast category

7) How to find your podcast rankings

The rules are changing, especially since the onset of Covid and the growth of podcasting since 2020. Just as you would design a website with google in mind, so you should design your podcast with Spotify & Apple in mind. In this Season of Podcast Maps I look at what Podcast SEO, why it's important for podcast hosts today and how you can use Podcast SEO to grow organic traffic. The algorithms have changed. What doesn't work today are the podcast strategies of yesterday e.g. guest sharing, social media audiograms etc. What works is on-store SEO.

add Graham Brown on Linkedin

In Episode 11 of Podcast Maps I look at how Clubhouse will impact Podcasting. Some people have suggested that Clubhouse signals the end of podcasting, but not so fast. Elon Musk on Clubhouse doesn't validate the business model. Remember he made $50 million selling flame throwers? I don't see people harping on about flame throwers as the next big thing. Elon can sell anything, doesn't validate that anything as the next big thing. The reality is that Clubhouse and Podcasting aren't competitors but potential collaborators, in the same way Radio and Music evolved into a symbiotic relationship over time. Listen in to find out what the future of Clubhouse and Podcasting will be, featuring latest data on Clubhouse.

It's getting easier to produce; harder to promote your podcast. In Episode 10 of Podcast Maps , I discuss the macro trends in podcasting today. Many podcast hosts are stuck inside a series that thinks it's in 2019. Times have moved on, markets have changed. You don't need to create a high production podcast like those on my Brand Originals Podcasts side, but you need to think about creating engaging narratives that keep listeners come back. You see, the algorithms of Spotify and Apple have changed since 2019 - the rules of the game from 2019 no longer work. You can no longer rely on simply having a podcast to build an audience as you could a few years ago. What you need to thrive in this increasingly competitive media landscape is to understand the shape and sound of podcasts that are top ranking in Spotify and Apple.

Following on from our Podcast on Global Podcast Trends and the questions you need to be asking of your Podcast Agency, in Episode 9 of Podcast Maps, I delve into the world of Brand Originals Podcasts. Brand Originals Podcasts is a growth area in the emerging podcast market. Now, we've already examined high production audio content like Wondery's Business Wars, but what about other brands and branded podcasts?

When IKEA decided to scrap its iconic store catalogue and convert their content into a digital podcast, they were signalling a line in the sand crossed by brands worldwide: no going back to the old ways of low scale, high cost engagement. In this episode of Podcast Maps, I share the latest data on Brand Originals podcasts, talk about who's doing it right and what the latest trends are. I also refer to my curated collection of the best brand originals podcasts out there on the Brand Originals Podcast website.

In Podcasting today it's getting easier to produce and harder to promote. The rules of success are changing. No longer is it enough to have a podcast to build an audience. You need to actively build your audience ON store as opposed to off it. A good Podcast Agency should help you build your audience, focusing your project on Promotion and Performance. In episode 8 of Podcast Maps I discuss the 3 questions you need to ask of your podcast agency to turn a podcast into a top-ranking podcast:

1) What are my podcast rankings today?

2) How can you help me improve my podcast ranking?

3) How am I ranking on podcast keywords that matter to me and how can you help me improve them?

And if you want to get answers to these podcast questions, ask your agency or ask us here at Pikkal & Co