['‘Art Director’ is an unhelpful title. It has nothing to do with Art\xa0and very little to do with directing. Some think it’s about making stuff look cool, I think it’s about communicating at speed. We work in a medium people are actively trying to ignore, so we can’t hang around. Art Director’s can only communicate quickly if the understand: a) Their basic toolkit;\xa0photography, film, illustration, editing, cropping, fonts, colours and the rest. b) The world around them: how humans behave,Read more', '‘Art Director’ is an unhelpful title. It has nothing to do with Art\xa0and very little to do with directing. Some think it’s about making stuff look cool, I think it’s about communicating at speed. We work in a medium people are actively trying to ignore, so we can’t hang around. Art Director’s can only communicate quickly if the understand: a) Their basic toolkit;\xa0photography, film, illustration, editing, cropping, fonts, colours and the rest. b) The world around them: how humans behave,Read more']