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In episode eleven of Podcasts Suck, Sebastian Rusk kicks off a new series on podcast marketing. He discusses the challenges of marketing audio content and the benefits of incorporating a video aspect into your podcast. By repurposing visual content, you can easily enhance your content game and effectively market your podcast. Sebastian also highlights the importance of surrounding yourself with individuals who possess knowledge and insights beyond your own. 

PODCAST EDITING/HOSTING PLATFORMS

• Kapwing: https://www.kapwing.com/
• Descript: https://www.descript.com/
• Deciphr: https://app.deciphr.ai/
• Swell AI: https://www.swellai.com/
• Canva: https://www.canva.com/
• Podpage: https://www.podpage.com/
• Buzzsprout: https://www.buzzsprout.com/?referrer_id=2226139

TIMESTAMPS

[00:02:39] Repurposing Podcast Content for Marketing.

[00:05:14] How Can I Spend Money on it?

[00:09:13] Micro-Content Creation.

In this episode, Sebastian Rusk’s ultimate goal is to find someone who knows more than you do and can contribute additional value to your understanding. This approach emphasizes the recognition that we don't know everything and that true knowledge comes from seeking out those who can offer different perspectives. This concept is applicable in various contexts, including podcast marketing.

Furthermore, Sebastian explains the facilities in creating micro-content which involves repurposing both the audio and video files from a podcast episode into smaller pieces of content. By this, he recommends utilizing available AI tools. He specifically mentions Kapwing and Descript as tools used by their agency for editing and repurposing podcast content into more digestible formats. Overall, he encourages listeners to try their hand at creating micro-content themselves before considering outsourcing. He believes that by gaining hands-on experience and understanding the process, individuals can eventually teach others or seek out experts to add even greater value to the content.

QUOTES:

• "The tools are available out there, but if you want to market your podcast, you've got to take micro content from each podcast episode."
  “AI is not perfect. Make sure there are no obvious mistakes.”
• “In order to teach it, you've got to get in there and learn it a little bit. ”
  “Your podcast can make that process even easier. You just need a game plan.”

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SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

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