Ep. 45: The 30-Day Podcast Content Blueprint:
Welcome back to another episode of "Podcast Marketing Secrets," I'm your host, Al Morentin, and today we're diving deep into Podcast Marketing with Aaron Witnish, co-founder of ContentOnly AU.
In a world where content is king, Aaron brings us his game-changing methodology for creating a whopping 30 days' worth of content in just 90 minutes!
Are you tired of sitting on the sidelines, struggling with what to post and when to engage your audience? Aaron is here to urge you to lace up your sneakers and hit the content track. He'll share how, like running, content creation is all about practice and consistent action.
This episode isn't just about ideas; it's about actionable strategies. Aaron will walk us through the importance of human touch in content despite the rise of AI, how to tailor marketing strategies for specific goals, and his clever "one URL rule" that makes it easy for your prospects to do business with you.
Strap in as we explore the synergy between content quality and consumer decisions, why email collection is crucial for relationship building, and how to curate for depth over width to truly captivate your audience.
Prepare to be motivated and take action as Aaron explains his balanced approach to maintaining a presence on social media platforms and positions content as a cornerstone for building passive relationships with potential customers.
From leveraging short-form content to understanding the 7-11-4 strategy, this episode is packed with secrets that will transform your marketing efforts.
Get ready to unleash the power of podcast marketing with guest Aaron Witnish!
🔑 KEY TAKEAWAYS:
📈 **Action Beats Perfection**:
- The path to mastery in content creation is consistent action. Aaron compared it to fitness - you won't see results without getting on the track and running. You improve as you go; perfect content comes from constant practice.
📚 **30 Days of Content in 90 Minutes**
- Imagine having your entire month of marketing content ready in just an hour and a half. Aaron offers this intriguing system for free at contentonly.au. For anyone strapped for time, it’s a game-changer in staying ahead in the content game.
🔍 **Know Your Audience; Serve Your Purpose**:
- Deep understanding of your audience’s search behavior is crucial. Aaron advises using tools like Vidiq for strategic content planning. Moreover, it’s about the quality that leads to conversion - focus on depth, not width, to keep your audience engaged.
#PodcastMarketing #ContentCreation #MarketingStrategy #DigitalMarketingTips #Entrepreneurship #PodcastGrowth
🎧 Dive deeper into these Podcast Marketing Secrets and beef-up your content marketing skills. Check out the full episode now.
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📚 CHAPTERS:
0:00 - Intro
0:48 - Getting Started in Marketing
6:26 - Challenges in Content Creation
9:12 - Generating Podcast Content Ideas
11:41 - Choosing the Right Platform for Podcasts
16:53 - Identifying Your Podcast Target Market
18:12 - The One URL Rule
20:13 - MTTM and MMTT Explained
25:25 - Content's Invisible Hand in Podcasting
27:18 - Understanding the 7-11-4 Rule in Client Acquisition
31:54 - Crafting a Content Creation Schedule
33:44 - Optimal Video Content Length
35:45 - Strategies for Podcast Traffic Generation
37:08 - Leveraging Live Streaming for Podcasts
38:43 - The Debate: To Schedule or Not to Schedule Podcasts
39:50 - AI in Podcast Content Creation
44:09 - Key Takeaway from the Podcast Episode
45:30 - Outro
🔗 CONNECT WITH AARON:
Website: https://contentonly.au/
YouTube: https://www.youtube.com/@AaronWitnish
LinkedIn: https://www.linkedin.com/in/aaron-witnish-1797193b/
Instagram: @aaronwitnish
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