Podcast Marketing (Taylor's Version)

Taylor Swift knows a lot about how to connect with an audience. This episode of Build a Big Podcast talks about three ways she is doing this and how you can do the same thing with your podcast audience. Topics covered in this episode:​ ​Taylor Swift and Her Connection with Fans Taylor Swift's success in connecting with fans Starting with a strong foundation and mastering craft before aiming bigger CMA Fest and Taylor Swift's dedication to her fans – a lesson for podcasters The importance of "showing up" physically and emotionally for listeners Small changes can result in big results in impact, money, marketing, and audience size The Importance of Audience Engagement Increasing audience engagement by showcasing listener feedback Podcast community building Connecting emotionally with the audience How to right clothing can help you build an audience and increase connection with fans Episode Timestamps:​ [00:00:20] Podcasting Jumpstart 2.0: Improve your podcast impact, engagement, and marketing. [00:01:34] Tips for podcasters from Taylor Swift's fan connection strategies, directly from her former manager. [00:02:38] Be present, engage with the audience, market yourself, and maintain enthusiasm.  [00:06:50] Taylor Swift signs fan autographs for 13 hours despite feeling ill. [00:16:56] How to build a feeling of community with listeners by reading listener letters on your podcast. [00:20:57] Wearing pink at a Mary Kay convention ... [00:23:00] Embrace feelings and connecting with listeners. [00:23:44] Making your audience feel that they matter.  [00:24:16] Start small to build a strong podcasting foundation. Want More?   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​