Toby Goodman is the owner and marketing director of Listen Better Marketing, where he helps entrepreneurs and podcasters be heard through revolutionary marketing that speaks to their market. He has worked in 25 countries and founded a global events company where he manages teams in different parts of the world. A professional drummer for 20 years, Toby works three days each week from his London studio and is currently focused on helping his clients thrive, playing fantastic music, and being a great dad.

 

Today, Toby shares the crucial roles that your website and email marketing play in your podcast marketing strategy. He explains why you should make sure that your website is aligned and consistent with your podcast and the message you convey to your audience. Toby also shares the key to turning podcast listeners and email subscribers into loyal clients and paying customers.

 

 

 

“You need a machine between the podcast and the transaction.” - Toby Goodman

 

 

This week on Podcast Rockstars:

• How Toby got started in podcasting
• The one thing that podcasts don’t give you
• Why the podcast should be the central pillar of your content and marketing efforts
• What are the three “locations” of podcast and email marketing
• How the physical location affects the marketing for podcasters and the kind of podcast your audience listens to
• Why the numbers of your downloads and listeners shouldn’t be the metrics you’re concerned about
• The only two metrics you need to consider
• How to make your listeners stay with you through email
• How often you should email your subscribers
• How to make people find time for you
• The one thing you should be focused on when recording a podcast
• Actionable tips for entrepreneurs and podcasters

 

 

Rockstar Resources:

• How to be Heard Book by Julian Treasure
• Five-Bullet Friday by Tim Harris
• The One Thing Book by Gary Keller

 

 

Connect with Toby Goodman:

• Listen Better Marketing Website

 

 

 

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