Annual supply sales of contact lenses present an opportunity to not only maximize a practice’s bottom line but can also enhance patient care and patient loyalty in an era when convenience is king. In this recent ECP Viewpoints Podcast, CooperVision’s Dr. Jennifer Palombi, Director of Professional Education and Development for the Americas at CooperVision, and Dr. Jennifer Stewart, founder of Look New Canaan and Chief Vision Officer for OD Perspectives, share actionable strategies to increase annual supply sales, including streamlining operations to make annual purchases easier for patients, internal practice metrics to monitor, patient communication strategies, and staff training tips.