Podcasting doesn’t just end with recording and posting content.  Being a podcaster and a content creator often includes crafting the brand, managing social media, and maximizing your podcast SEO.  During this, it’s important to ask yourself, “Is podcasting part of my brand, or is my brand podcasting?”  Do you use your podcast as another medium to spread information about a topic, or do you aim your other platforms towards your podcast? Amy Whitney of Real English Conversations and John speak about the importance of SEO development for your podcast, reverse engineer other podcast's SEO to maximize your visibility, and various methods to effectively monetizing your podcast.