
Sign up to save your podcasts
Or


When you monetize a podcast, you basically have 3 options:
If you are playing the numbers game, you have better odds of monetizing your listeners, because there are probably thousands of them. If you try to monetize your guests, you probably have a total addressable market of less than a hundred. And, if you try to monetize yourself and your content, then you really are putting all your eggs in the one basket that is YOU!
So today, I’m focusing on the method of monetization that we talk about the least and that is monetizing yourself and your content.
If you’ve ever just wanted to create content and be paid for your work as a podcaster, then this method is for you.
This method relies heavily on your skills as a podcaster and an interviewer.
So let me paint a picture of what this method of monetization actually looks like.
I like to call this method of monetization the Podcast Webinar.
Now, with this type of monetization:
Many guests actually may actually need this service that you will be providing with this monetization method.
Remember, you’ve already done the work building your audience for a specific niche or topic, so that’s a highly desirable audience for lots of other businesses in your niche to get in front of.
But, let’s also not forget that you have been creating value since the outset of your podcast, so you deserve to be paid for your hard work.
This type of monetization could be worked out in a couple of ways:
Let me give you an idea of how you could carry out this type of a monetization strategy:
Think about how Oprah did this for many of her guests. She could bring anyone on her show and turn their book or business into a smashing success.
Now, before you begin poo-pooing this monetization method because of all your head trash, let me remind you of something.
You can tell yourself all day long that your audience doesn’t want to be sold. You can tell yourself that they won’t respond to marketing messages, and all the while you are forgetting something incredibly powerful…
There are websites like AppSumo, Groupon, Woot, One Sale a Day and many many others that were built specifically to sell products, and they get people to buy because they give you a deal you cannot find anywhere else.
It isn’t that your audience doesn’t want to buy, it’s that your audience wants to get a good deal. Give them that and this monetization method will work for you and your guest week after week.
Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days!
Join now!
What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love.
Here are our favorite podcast tools:Hardware:Best USB Microphone: Shure MV7 USB Microphone
Best XLR Microphone: Heil PR-40 Dynamic Microphone
Best Headphones: Apple AirPods Max Headphones
Best Microphone Interface: Scarlet Focusrite 2i2
Highest Quality Recording Platform for both Audio and Video: Squadcast
Best Podcast Hosting Company: Captivate
Best Software for Email Marketing and List Building: Active Campaign
Best Software for Building Sales Funnels: Clickfunnels
Best Software for Keyword Research and SEO Optimization: SurferSEO
Best Software for AI Generated Writing: Jarvis
Best Software for Creating Captioned Video Snippets for Social Media: Zubtitle
Hitting barriers is just a normal part of achieving success, but some barriers are harder to break through than others.
Getting your podcast monetized is one huge barrier to break through, and once you break through it, you'll continually have more barriers to break through.
We can't will the barriers away and we can't just power through them with brute force. Sometimes it takes finesse and some new strategies and tactics in order to power through. In this episode, I'm going to share with you exactly how I pushed through the barriers in my business.
If you want to join my Inner Circle Monetization Mastermind, you can learn more about it here.
Here's another episode that may help you!
Did you know that within every personality type, you can find your ideal client? The problem is that many times, we only sell to our own personality type and in doing so, only capture a small fraction of our total ideal customers? Why? Because we aren’t communicating with others the way they need to hear your offer in order to buy. I’m about to tell you how to fix that…right after this…
Hi there, welcome to podcast monetization secrets, my name is Christy Haussler and I’m so thankful that you want to learn how to turn your podcast into a revenue stream, because that’s exactly why I’m here too.
In case you haven’t met me yet, I started podcasting almost 10 years ago, by the time 2 years had flown by, I had opened my full service podcast production company, at a time when they didn’t really exist! Team Podcast is my company, and I’ve worked with almost 300 podcasters to launch, grow and monetize their podcasts, and in 2022, my goal is to monetize 100 podcasts.
I’m closing in on the $2 million dollar mark with revenue generated from podcasting, and I want to show you how you can change your life with podcasting.
So lately, I’ve been diving deep sales skills and how to properly pitch an offer, and I’ve been learning from some of the best in the business! And, the more I study what works and the techniques that make people effective at sales, the more I realize that my own mental blocks will keep me stuck faster than anything.
If you have mental blocks when it comes to marketing, I will confess to you that I do too. I don’t want to because I love marketing, but my head trash always gets in the way.
Let me give you some examples of the things that I find myself constantly saying both in my head and out loud…
“I don’t want to come across as salesy”
“I’m not going to insult the intelligence of my audience by doing all the rigamorole that experts teach when you are pitching, I’m just going to tell my audience what the offer is and if they want it, they will take it.”
“My offer is good enough that I don’t have to do a full blown sales pitch to get people to take it.”
“I don’t want to seem like every other marketer on the internet, so I’m not going to do x,y, or z.”
“I don’t want people to think all I care about is sales or money.”
And the list goes on and on.
Have you ever said any of these or something similar?
Well then congratulations my friend, you have your share of head trash too.
As a content creator, we get hung up on the creation process. We go deep and want to create the best content, but without effective marketing, the best content is doomed to the dustbin of history.
With effective marketing, you can actually make a really great living off of a mediocre course or product.
If you have taken the DISC personality profile, you are well aware that there are 4 different personality profiles, and depending which one you are, will affect how you communicate and process information.
These personality types often draw us to one field or another as a career choice. The High C personality type is probably going to gravitate towards engineering or accounting and other very analytical and precise types of work.
A high D personality may be more drawn into entrepreneurship, while a high I may be more interested in social work or nursing.
We have to take these personality types into consideration in our marketing. We have to create marketing systems that can speak directly to a High D and give them the option to go ahead and take action, while we need to slow down and go over every single detail and nuance for the High C.
But once each personality type has their objections answered, then they will be ready to take action.
I tend to only communicate to others in the way that appeals to me, and you probably do to.
Let me give you an example. I was on a mastermind call the other day and a Dr. who deals specifically with aging and trying to mitigate the toll that age takes on our bodies was showing us her funnel for her home page of her website.
The website was full of generalities and buzzwords like “optimal health” and “feel better”, without ever mentioning who she was there to specifically serve.
She laid out her offerings from a “product perspective”, rather than from a “consumer perspective”.
There was a heavy focus on the technical medical procedures and analysis, rather than the results that she could get for someone.
I see this a lot with people in the medical niche. They are so proud of the procedures and how they help people with them, that they overwhelm their audience with the technicalities and medical jargon and in the end, the consumer is just confused because they don’t know where they need to begin and what type of intervention can actually help them.
And a confused buyer is always a “No”!
So my appeal to you today is to think about every aspect of your offer or pitch, and build it so that your offer contains:
Don’t stop when you’ve just covered what is important to you. Other personality types still have questions and reservations, so give them what they need.
There are skeptics that could be your ideal customer, and until you tell them what they need to know about your offer, they aren’t moving towards you.
If you are going to spend the time, effort and money doing any sort of marketing at all, you want to make it the most effective marketing possible.
So, step outside of your comfort zone, and make sure you give every personality type the information they need.
It may feel redundant. It may feel unnatural. It may feel downright silly.
Do it anyway.
The tried and true marketing methods continue to be used for a reason - they are effective.
Don’t think you know more than the marketing experts.
Don’t think your audience is different than every other audience.
Don’t assume you don’t need to go through all of the extra stuff because your audience understands. They don’t.
Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days!
Join now!
What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love.
Here are our favorite podcast tools:Hardware:Best USB Microphone: Shure MV7 USB Microphone
Best XLR Microphone: Heil PR-40 Dynamic Microphone
Best Headphones: Apple AirPods Max Headphones
Best Microphone Interface: Scarlet Focusrite 2i2
Highest Quality Recording Platform for both Audio and Video: Squadcast
Best Podcast Hosting Company: Captivate
Best Software for Email Marketing and List Building: Active Campaign
Best Software for Building Sales Funnels: Clickfunnels
Best Software for Keyword Research and SEO Optimization: SurferSEO
Best Software for AI Generated Writing: Jarvis
Best Software for Creating Captioned Video Snippets for Social Media: Zubtitle
The number one reason that podcasters are not making the money they want is because they aren't making enough pitches.
In fact, I have podcasters tell me all the time that they want to make money from their podcasts, and yet, they have not created anything for a listener to buy.
Is it any wonder then that they are failing? We have to be willing to step out an put ourselves out there and make offers if we want to see the monetization roll in!
Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days!
Join now!
What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love.
Here are our favorite podcast tools:Hardware:Best USB Microphone: Shure MV7 USB Microphone
Best XLR Microphone: Heil PR-40 Dynamic Microphone
Best Headphones: Apple AirPods Max Headphones
Best Microphone Interface: Scarlet Focusrite 2i2
Highest Quality Recording Platform for both Audio and Video: Squadcast
Best Podcast Hosting Company: Captivate
Best Software for Email Marketing and List Building: Active Campaign
Best Software for Building Sales Funnels: Clickfunnels
Best Software for Keyword Research and SEO Optimization: SurferSEO
Best Software for AI Generated Writing: Jarvis
Best Software for Creating Captioned Video Snippets for Social Media: Zubtitle
There's something to be said for simplicity when it comes to podcasting and marketing. There is virtually no benefit to building something that is complicated and that creates a lot more work for you.
Today, I'm sharing with you one monetization strategy that I was exposed to recently and I thought it was brilliant! I'll share with you this method and how you can get it off the ground.
Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days!
Join now!
What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love.
Here are our favorite podcast tools:Hardware:Best USB Microphone: Shure MV7 USB Microphone
Best XLR Microphone: Heil PR-40 Dynamic Microphone
Best Headphones: Apple AirPods Max Headphones
Best Microphone Interface: Scarlet Focusrite 2i2
Highest Quality Recording Platform for both Audio and Video: Squadcast
Best Podcast Hosting Company: Captivate
Best Software for Email Marketing and List Building: Active Campaign
Best Software for Building Sales Funnels: Clickfunnels
Best Software for Keyword Research and SEO Optimization: SurferSEO
Best Software for AI Generated Writing: Jarvis
Best Software for Creating Captioned Video Snippets for Social Media: Zubtitle
Regardless of what you may have heard, there's no set number of downloads you need before you can monetize your podcast. There's no set number of podcasts you have to have published before you monetize either.
Today, I'm excited to share this case study of a podcast that we launched for my clients at the end of December, and it was monetized within 16 episodes. That means, literally they monetized in exactly 90 days from the date of their launch.
I'll share how they did it, and what you can take away from their experience to propel you towards monetization.
Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days!
Join now!
What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love.
Here are our favorite podcast tools:Hardware:Best USB Microphone: Shure MV7 USB Microphone
Best XLR Microphone: Heil PR-40 Dynamic Microphone
Best Headphones: Apple AirPods Max Headphones
Best Microphone Interface: Scarlet Focusrite 2i2
Highest Quality Recording Platform for both Audio and Video: Squadcast
Best Podcast Hosting Company: Captivate
Best Software for Email Marketing and List Building: Active Campaign
Best Software for Building Sales Funnels: Clickfunnels
Best Software for Keyword Research and SEO Optimization: SurferSEO
Best Software for AI Generated Writing: Jarvis
Best Software for Creating Captioned Video Snippets for Social Media: Zubtitle
The more challenges I hold, the more I realize that we are thinking way to small when it comes to how we will transform our audience and clients.
Today, we're getting real about what it would take to have a $25K high ticket offer. Even if you think it is completely out of the realm of possibility, you should listen and implement my advice as soon as possible.
Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days!
Join now!
What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love.
Here are our favorite podcast tools:Hardware:Best USB Microphone: Shure MV7 USB Microphone
Best XLR Microphone: Heil PR-40 Dynamic Microphone
Best Headphones: Apple AirPods Max Headphones
Best Microphone Interface: Scarlet Focusrite 2i2
Highest Quality Recording Platform for both Audio and Video: Squadcast
Best Podcast Hosting Company: Captivate
Best Software for Email Marketing and List Building: Active Campaign
Best Software for Building Sales Funnels: Clickfunnels
Best Software for Keyword Research and SEO Optimization: SurferSEO
Best Software for AI Generated Writing: Jarvis
Best Software for Creating Captioned Video Snippets for Social Media: Zubtitle
Monetizing your podcast does not take 3 years. In fact, it doesn't even take 1 year. By the way, did you know that you can monetize any size audience?
Today, I'm going to show you how to set your podcast up to earn money in the next 30 days.
My 3 step formula for fast monetization is:
1) Figure out what your audience's biggest pain point is and create a high ticket offer to solve that problem.
2) Create a live event to teach them one thing they would need to know before they are ready for your high ticket offer. Use Eventbrite for the ticketing/landing page for your live event.
3) At the end of your live event, invite your audience to take the next step with you by inviting them to your high ticket offer.
I'll tell you all about each of these steps in today's episode.
Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days!
Join now!
What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love.
Here are our favorite podcast tools:Hardware:Best USB Microphone: Shure MV7 USB Microphone
Best XLR Microphone: Heil PR-40 Dynamic Microphone
Best Headphones: Apple AirPods Max Headphones
Best Microphone Interface: Scarlet Focusrite 2i2
Highest Quality Recording Platform for both Audio and Video: Squadcast
Best Podcast Hosting Company: Captivate
Best Software for Email Marketing and List Building: Active Campaign
Best Software for Building Sales Funnels: Clickfunnels
Best Software for Keyword Research and SEO Optimization: SurferSEO
Best Software for AI Generated Writing: Jarvis
Best Software for Creating Captioned Video Snippets for Social Media: Zubtitle
Today I'm talking about 5 Signs That Your Podcast Is Not Monetizable and I really want you to understand why it is important for your podcast.
When I talk about 5 Signs That Your Podcast Is Not Monetizable here's what you really need to know:
1.You are creating a podcast that “everyone” should listen to.
When I’m coaching podcasters, I often ask them who their podcast is for. When they explain to me that anyone could listen to their podcast or everyone could get something out of their podcast, I know we’re on the wrong track.
You don’t want to create something for anyone or something for everyone - you want to create something especially for one specific person. The more you can get clear on what that is and who it is, the clearer your path to monetization will be.
And in case you start rationalizing that you don’t want to eliminate potential listeners by narrowing your focus, don’t buy into that line of thinking.
You can get more listeners, better listeners and listeners that you can convert to clients by only focusing on one very specific avatar.
2.You aren’t focused on monetization yet because you just want to get your podcast started, and monetization is something you will focus on later.
In the podcast coaching space, you’ll hear this advice a thousand times over. But just because everyone is saying it doesn’t make it true. In fact, this is one of the biggest mistakes you can make. If you haven’t engineered your podcast for monetization from the start, then you are destined to be stuck in free content creation mode.
Believe me when I tell you that most podcasts that don’t start with a monetization plan end up podfading long before they ever get around to tackling the making money part.
If you “just start” and begin “putting it out there” without any thought for how you are going to turn it into money, then you will also end your podcast without making any money.
You will quickly find out that if you are new to podcasting and you ask a question even remotely related to wanting to make money from your podcast, someone will quickly “podsplain” that you are wrong for wanting to start a podcast just for the sake of making money.
So, if you’ve ever been “podsplained” about this before, wear it with a badge of honor because you are on the right track. So proudly ignore the “podsplainers” and go turn your podcast into a cash machine.
3.There are a lot of things you would like to do “if your podcast really takes off”, but until then you’ll just focus on creating the podcast content.
When I’m working with clients and they mention their podcast “taking off”, they think they know what they are talking about until I start questioning them.
Can you define “taking off”? I ask them.
Well, if a lot of people listen.
How many is a lot? I probe further.
Well, what’s a good number, I don’t really know?
And the conversation goes from there.
The problem is that you can’t make a tangible goal contingent on an unquantifiable pre-qualification.
You see, podcasters equate success with downloads (or listeners). But they don’t know how many downloads you need to monetize.
The reality is that downloads have absolutely no impact on your ability to monetize. Now, don’t get me wrong, the larger your audience, the more money you can make from your podcast. But you can monetize your podcast with any size audience if you know what you are doing.
So the argument of waiting until your podcast really takes off doesn’t hold water. And if you hold to that fallacy tightly, you will miss the opportunity to monetize that already exists at the level your podcast is today.
4.You believe your audience doesn’t want to be sold to, so that’s why you haven’t really sold them anything.
When a podcaster tells me this, it reveals more to me about them than it does about their podcast audience.
My response to this is “Tell me you have money blocks without telling me you have money blocks.”
A podcaster that believes this is projecting their own money blocks on their audiences and it will doom you to failure when it comes to monetization.
If I ask that same podcaster how much engagement they are getting from their podcast audience, they will tell me very little.
If I ask them how often they hear from their podcast listeners, it ranges from never to rarely.
So if you rarely, if ever, hear from your podcast audience how would you know that they don’t want to be sold? You don’t, but you assume that is the case because you feel insecure about trying to sell your audience anything.
5.You don’t have a regular publishing schedule and you just randomly publish when the mood hits.
You’ve probably seen those podcasts that put out maybe one episode every 3 months and there’s no predictability with their publishing schedule and they just do it willy nilly.
I’ve had some clients like this - I may hear nothing from them for 10 months and all the sudden I get an email telling me they are “back”. They publish one episode and then I don’t hear from them for 4 more months.
It’s simply impossible to monetize a podcast when you don’t publish regularly.
The same way that eating one healthy meal a month won’t be enough for significant weight loss, publishing one episode randomly every quarter won’t bring in the revenue.
You have to consistently publish and nurture your audience if you want them to buy from you.
Anything less is pretty much a waste of time or a vanity project.
What is the perfect consistency? In my experience working with almost 300 podcasts in the last 10 years, a weekly show is the bare minimum you can publish and build consistent revenue from.
As a random fact, the podcasts that I work with who have monetized and lasted more than 5 years all have one thing in common - they publish multiple times a week.
There’s no magic number of podcast episodes to publish for monetization, but the truth is monetization happens because of the actions of the podcaster within the episode, not because they simply publish a podcast.
You can easily publish multiple podcasts a month and never monetize your show.
I hope that none of these describe your podcast. Because if your goal is monetization you will have a hard time doing it if you are making any one of these 5 mistakes.
It takes specific actions to monetize a podcast, so it definitely won’t happen on its own.
If you need help figuring out how to monetize your podcast, you should join my free Podcast Cash Machine Challenge.
In just 5 days, I’ll show you how to monetize your podcast in a big way, so you can live the life you want.
Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days!
Join now!
What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love.
Here are our favorite podcast tools:Hardware:Best USB Microphone: Shure MV7 USB Microphone
Best XLR Microphone: Heil PR-40 Dynamic Microphone
Best Headphones: Apple AirPods Max Headphones
Best Microphone Interface: Scarlet Focusrite 2i2
Highest Quality Recording Platform for both Audio and Video: Squadcast
Best Podcast Hosting Company: Captivate
Best Software for Email Marketing and List Building: Active Campaign
Best Software for Building Sales Funnels: Clickfunnels
Best Software for Keyword Research and SEO Optimization: SurferSEO
Best Software for AI Generated Writing: Jarvis
Best Software for Creating Captioned Video Snippets for Social Media: Zubtitle
It happens every single time! You’re ready to launch something big, roll out a new product or service, or make your first sales pitch–and WHAM! There it is: self-sabotage, and it’s ready to punch you in the face and derail everything. Join me for a closer look at how you can defeat this monster and accomplish everything you want!
Show Highlights:
Resources:
Want to do something different and actually MAKE money from your podcast?
Join the Podcast Cash Machine Challenge! www.teampodcast.com/challenge
Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days!
Join now!
What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love.
Here are our favorite podcast tools:Hardware:Best USB Microphone: Shure MV7 USB Microphone
Best XLR Microphone: Heil PR-40 Dynamic Microphone
Best Headphones: Apple AirPods Max Headphones
Best Microphone Interface: Scarlet Focusrite 2i2
Highest Quality Recording Platform for both Audio and Video: Squadcast
Best Podcast Hosting Company: Captivate
Best Software for Email Marketing and List Building: Active Campaign
Best Software for Building Sales Funnels: Clickfunnels
Best Software for Keyword Research and SEO Optimization: SurferSEO
Best Software for AI Generated Writing: Jarvis
Best Software for Creating Captioned Video Snippets for Social Media: Zubtitle
From the publisher's feed