Aspects discussed in this episode: What is the importance of Demand Forecasting for small and independent hotels? What Demand Forecasting Methods can hotel operators apply? What Tools and Technology can hoteliers and lodging operators leverage for Demand Monitoring and Data Collection? What is the difference between the three main types of demand forecasting? What are the current post-Covid budgeting challenges hoteliers are facing, and more.

Resources mentioned in the Conversation

Traveler Value Index: 2022 Outlook l Travel Trend Report l Q1 2022

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Ms. Xuereb joined Loews Hotels in 2013 as Vice President of Revenue Management after successfully running her own consultancy for more than three years. Her company assisted with revenue management, pricing, and distribution strategies to independent hoteliers and small hotel groups such as Dorchester Collection, Small Luxury Hotels of the World, Rosewood Hotels & Resorts, Morgans Hotel Group, and Viceroy Hotels and Resorts.

She spent 17 years in total with The Ritz-Carlton Hotel Company and Marriott International, holding several senior Revenue Management positions at the Regional, Area, and Property levels, including Vice President of Revenue Management, International, where she oversaw the yield strategies of 34 Ritz-Carlton and Bvlgari Hotels in Europe, the Middle East and Asia.

Connect with Monica on LinkedIn.

Headquartered in New York City, Loews Hotels owns and/or operates 27 hotels and resorts across the U.S. and Canada. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with exciting, approachable, and local travel experiences.

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During his career, Vikram has delivered portfolio-wide audits, asset turnaround strategies, and other high-level consulting services to real estate investment funds and property management groups across the globe. His strategies have helped power some of the biggest and most successful hotel equity turnaround deals in the last decade. Vikram is also a big supporter of small businesses and is passionate about giving small hoteliers access to world-class strategies to help them thrive.

Vikram authors the popular hospitality and travel marketing strategy blog at “Words of Vikram.com.” He has been quoted in publications such as the New York Times and Travel Weekly. 

Vikram is a frequently requested speaker at industry conferences. Former hosts include the US Department of Commerce, American Express Travel, American Hotel & Lodging Association, Arabian Travel Market, and Airbnb. He is a perennial favorite of audience members and clients everywhere because he communicates clearly, loves to answer questions, and emphasizes action-oriented strategies.

Connect with Vikram on Linkedin.

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Before joining Expedia Group, Chris was a Director of Revenue with Accor Hotels. Chris completed his bachelor’s degree in Hotel, Restaurant, and Institutional Management from The Pennsylvania State University. In addition, he holds a Certificate in Hotel Revenue Management from The School of Hotel Administration, Cornell University.

Connect with Chris Baniewicz on Linkedin.

Expedia Group, Inc. companies power travel for everyone, everywhere, through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success while facilitating memorable experiences for travelers. The Expedia Group family of brands includes Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

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Also, find the first Editorial discussing Revenue Performance Principles for Independent Hotels

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