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Podcast – Not a Real Job episodes
- NARJ137: The Business of Disappointment
No guest this week because we had to re-schedule some stuff, sorry! Instead, Chris and Joel talk about business positioning. Why is it important in marketing and yet why is it so undervalued? Joel also loses hope in his own words part way through but things work out.
PS, I will be posting a screenshot of the much-discussed Google Doc on Twitter, so check for it there. – Lindsay
Quotes- “I lost my train of thought three words in there.”
- “Saying no more often is really difficult.”
- “You and I are the Ubitter of good taste.”
Talking Points- 2 Bobs Podcast
- Careening – The Family Knife Newsletter
Gear Picks- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky, and Braden Kowitz
- Futurama: Volume 1 DVD
- Family Guy: Volume 1 DVD
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0 min - NARJ136: Less Than Perfect
Chris is sick again and Joel is busy setting blogging goals. The two sit down this week to talk about common WordPress mistakes made by small businesses. They also delve into general advice for website building and being honest with your needs.
Quotes- “No good goal goes by without revision.”
- “We tend to undervalue the time we spend doing things.”
- “Be honest about the solution you need at that stage.”
Talking Points- The Family Knife – Market Positioning: Who is your product for?
Gear Picks- Lasko 754200 Ceramic Heater
- The Field Study Handbook by Jan Chipchase
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0 min - NARJ135: A Good Audio Experience
There’s audio issues all around in this episode, but Stephen does a great job smoothing things over with music. Because of the audio problems, everyone’s a little out-of-sorts and not much business talking gets done.
Quotes- “Humans are a gas and will expand to fit the time given.”
- “Every podcast is a vore podcast.”
- “It’s just a bad conversation recorded between two people.”
Gear Picks- Set of 6 Essential Oils
- The Last Templar by Raymond Khoury
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0 min - NARJ134: Couch Episode
We’re breaking new ground here – Joel is recording from his couch rather than his desk. These are exciting times, indeed. Joel and Chris also have a discussion about the value of cost-cutting versus purely trying to increase revenue. While costs can only be decreased, so much and revenue has a near-infinite ceiling of possibility, there’s a lot more evaluation that should be done on whether you really need to be spending as much as you are.
Quotes- “Two business buds in a bod.”
- “It’s much easier to cut costs than grow revenue.”
- “How much business are we doing to impress other people and how much are we doing to meet our own goals?”
- “You heard it here first, folks: Joel thinks that’s lame.”
- “Stop listening, ya dinguses.”
Gear Picks- Swingline Standard Stapler Value Pack
- Belkin Standard Mousepad
- AmazonBasics 92 Bright Multipurpose Copy Paper
- Origin by Dan Brown
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0 min - NARJ133: The Business of Despair
Joel wants to do another show-in-a-show. But he’s spent too much energy this week fighting a certain Canadian postal service provider to do that, so let’s talk about management, leadership, and emotions instead!
Quotes- “We’re all part of the royal family up here in Canada.”
- “Come-at-all-angles Kelly”
- “It’s my fault for having expectations.”
- “Solicit feedback from your team but don’t take it personally.”
Talking Points- Ask a Manager
Gear Picks- The Business of Consulting: The Basics and Beyond by Elaine Biech
- Wilton Holiday Grippy Cookie Cutters
- Nordic Ware Aluminum Baker’s Half Sheet
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0 min - NARJ132: Awful Awful Squad Squad
Oh, you thought NARJ was going to be 100% about business 100% of the time now that it’s back to a weekly schedule? Well, you thought wrong. This episode is mostly about Chris and Joel watching other people play a video game. But don’t fret, it does circle back to business eventually.
Quotes- “What makes the video series beautiful is that they’re bad at it.”
- “I am definitely in the camp that there’s nothing weirder about watching someone play a video game on the internet than watching someone play a sport on the TV.”
- “It tends to be better to be known and judged for the things you contribute to the world than the things you take from the world.”
- “How much do you want to stake your happiness on the decisions of others?”
- “Don’t negotiate on price, negotiate on value.”
Talking Points- Awful Squad – YouTube Playlist
Gear Picks- From a Certain Point of View Star Wars short story anthology
- iHome ISP6W Smart Plug
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0 min - NARJ131: Homeopathic Feedback
Chris and Joel are keeping good on their promise to record regularly and talk about their experiences as business boys. Joel, specifically, has also increased his abilities at being a web boy and now has a shiny-new updated website. But is including pricing on your site a good idea? It’s certainly not common practice, and these two business boys discuss why!
Quotes- “My strategy for avoiding obligations was to not take any on.”
- “The earth is one big hill and we all die on it.”
- “What really sucked was telling a client they can’t afford us.”
- “The drive to build something is so strong, it still requires thought and effort every day to avoid building a large company.”
Talking Points- Paul Jarvis – “I don’t actually care about growth”
- The Family Knife
- Pop Culture Detective – “The Case Against The Jedi Order”
Gear Picks- The Will to Change: Men, Masculinity, and Love by bell hooks
- Eleanor Roosevelt Vol 1 by Blanche Wiesen Cook
- Million Dollar Consulting by Alan Weiss
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0 min - NARJ130: Season 2, Episode 1
No time for fanfare or announcement, Season 2 of NARJ starts right now! Chris and Joel have big plans to get back to weekly ‘casting, and this week they are starting things off right with lots of business talk. What’s the deal with blockchain? What’s the best way to set achievable goals for your business and life?
Quotes- “We kinda forgot to talk about business for like 100 episodes.”
- “If everyone thinks this is the secret to get rich, you’re being duped.”
- “It’s a thing that’s built by humans so it’s just as fallible as anything before it.”
- “My imagination often exceeds reality.”
Talking Points- The Gap and the Gain
- SMART goals
- iOS 11
- Commonplace NZ
Gear Picks- The Personal Memoirs of Ulysses S. Grant: The Complete Annotated Edition
- Grant by Rob Chernow
- Traction: Get a Grip on Your Business by Gino Wickman
- Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Wickman and Justin Wickman
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0 min - NARJ129: The Biggest Company
Things have been quite busy lately for Chris and Joel, hence the long absence of episodes. As it turns out, running a business is difficult and requires a lot of emails. And what better way to relax and catch up than to discuss all the successes and failures of Apple? But as business owners, there’s a lot to learn from Apple’s methods – both good and bad.
Quotes- “You’re a known email pervert.”
- “Not all islands are in Canada, Joel.”
- “Stability isn’t sexy, it’s not a ‘cool’ thing to work on.”
- “Coming out with 2 new phones in 1 year just screams there’s no way this stuff is gonna work as well as it used to.”
- “You don’t accidentally become the biggest company.”
Talking Points- iPhone X
Gear Picks- HBR’s 10 Must Reads on Strategy
- Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter
- Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter
- The Underground Railroad by Colson Whitehead
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0 min - NARJ128: Inquisition Intermission
It’s time for your very regularly scheduled video game discussion podcast! Chris and Joel have a little talk about Dragon Age: Inquisition and then have a very off-topic conversation about marketing and entrepreneurship. I mean, no one ever talks about those things, especially on this podcast. iOS11 is also briefly discussed even though Apple products are also definitely never talked about on this show.
Quotes- “Make everyone a romance option. Including the dragons.”
- “When do you become a serial killer?”
- “The runway is never as long as you hope it is.”
- “My prediction is that computers will be that shitty thing you have to use at work.”
Talking Points- Dragon Age: Inquisition
- The Family Knife
- iOS 11
Gear Picks- Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday
- Scotts 2000-20 20-inch Push Reel Lawn Mower
- Nokia Body Wifi Scale
- Homegoing by Yaa Gyasi
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About Podcast – Not a Real Job
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The funny marketing podcast