The president of regional model offices at a Florida-based real estate services provider is laser-focused on expanding into new markets.

"It’s safe to say, we’d like to be relevant in about a dozen markets where there is a significant amount of residential growth and single-family rental growth, where we have what I would consider density amongst other businesses that make it a right fit for us,” Julie Joseforsky said.

Fay Financial is based in Tampa and has offices in Chicago, Illinois, Oklahoma, and Texas. Their regional model has expanded to Orlando, St. Louis, and Atlanta this year.

Joseforsky recently sat down with The Mortgage Note’s Scott Kimbler to talk about what the company is up to and what makes finance personal to her.

She said Fay Financial is a specialty servicer and provider of real estate products and services.

"We really cover the entire real estate ecosystem. From a servicing perspective, we specialize in both performing and non-performing loans in terms of asset class capabilities and competencies. We have some very good skills in the non-QM and DSCR space. From an overall organizational perspective, we cover retail originations, wholesale originations, correspondent lending, MSR acquisition, title, property and casualty insurance, realty renovations, property maintenance, asset management, property management, and REO. We do REO, not just for ourselves, but for other lenders as well," Joseforsky said.

Joseforsky said The Fay Group CEO Ed Fay started the company in 2008 and was able to get contracts with servicers. The business has since expanded into a network of real estate, mortgage, and financial service businesses.

Joseforsky began working for the Fay Group four years ago but said she has known Fay since the days they both worked at Household International, which was sold to HSBC Bank in 2003.

When Joseforsky first onboarded with the organization, she helped to evolve several other businesses at Fay, which included their originations title as well as their property and casualty insurance business. She then helped to stand up a couple of other businesses for the organization.

Today, her title is President, Regional Model, Fay Financial.

Joseforsky attributes the company's success to experience and said they are well-positioned for some of the new market opportunities that will evolve over the course of the next several years in the industry.

“I think that we have deep roots in the industry and all facets of the industry, on the lending side, on the servicing side, on the real estate side. It gives us an opportunity to really be plugged in to all of what I would consider sort of the centers of influence across the industries. And, in doing so, I think that we have a very good understanding of where a lot of those trend lines are, and we have very deep roots and relationships within the industry," she said.

As a former two-sport collegiate athlete, Joseforsky said she is competitive, disciplined, team-oriented, and persevering. Those traits are essential to the role she has taken on with Fay Financial.

"I think I've pretty much hit just about every highlight that you can hit, and I feel that my sense of experiences, and maybe some of my more personal characteristics, make me right-suited for this particular role. It's been really enjoyable to see our progress and our growth. We utilize these regional expansion opportunities as an opportunity to do significant testing and learning so that we can export what I would consider best practices to our other regional locations, as well as throughout the organization," she said.

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