The founder and CEO of Atlantic Bay Mortgage Group says the company is celebrating its 30th year in business because of its talented team.
“We have an amazing team that has allowed us to exist for 30 years as the same brand, which is pretty difficult to do in any business. But especially in this crazy mortgage business that we're in," Brian Holland said.
Holland said one of their keys to success is being accessible to the people that they serve. That means trading off a national footprint to have in-person services located primarily in the Mid-Atlantic and Southeast.
"Our goal is that we don't want to be in a market unless we feel like we can be a top five purchase lender. We really focus on the purchase market," Holland said.
Holland recently sat down with The Mortgage Note's Scott Kimbler to talk about the company's journey as well as today's affordability issues.
Holland said he grew up in a rural area in a double-wide trailer with a railroad track across the street and a cornfield in the backyard. He had no idea what he wanted to be when he grew up, but he liked the board game Monopoly and money.
While in college at Old Dominion University in Norfolk, VA, Holland waited tables. He was working at Red Lobster after graduating with a finance degree when his manager recruited him to get out of the restaurant business and go into the mortgage business.
"I said, 'Well, why do you think I'd be great at the mortgage business? I know nothing about it.' He said, 'Well, you've got a degree in finance, and you sell the most strawberry daiquiris of any of my servers. So, I think you can sell numbers,'” Holland said.
After about three and a half years at that brokerage, Holland went on to start Atlantic Bay Mortgage Group.
"I was really young, and I just wanted to do it on my own. I felt like I could do it better. I could have the kind of culture and team that we wanted to have. So, we got started with a few great people and kept adding people over and over again," Holland said.
Retaining those people has been key.
Holland said they don't want to have the same level of turnover a lot of companies in the industry have.
“We have just under 700 people on our team, and we've helped a few hundred thousand people over the thirty years that we've been in business. It's incredible how many lives we've been able to touch over the years. And that's really the great part about this business - is that you have the opportunity to help people live out the American dream," Holland said.
Holland says he has seen many shifting trends of the past three decades and would like first-time and even second-time homebuyers to understand the borrowing process is not overly difficult, and it is very much possible to buy a home and to achieve their own version of the American Dream.
“I think that there's a misconception that getting a loan is very difficult now. Just because it's not as easy as it was at one time, there's a misconception," Holland said. "I don't think it's difficult to get a loan, but there's a huge affordability problem. That's something that is concerning, especially for the young people."
Holland said getting approved for a mortgage can help first-time and step-up buyers show they are serious in areas of the Mid-Atlantic and Southeast where the market is hot for appropriately priced homes.
"I would highly encourage a younger person or anyone who's looking for a home to get a fully approved mortgage. It's pretty easy. It's not going to take you very long to get that," Holland said. "And then when you go out to buy, you've got a lot stronger case for that potential seller who may be getting multiple offers."
After more than three decades in this type of business, Holland explained what keeps it personal to him and what keeps him excited about his work.
“I've told our team for years, I said, 'We're going to keep growing as long as we can continue to maintain our culture. If our culture starts to slip, we're going to stop. We're going to stop growing,'" Holland said.
He admitted that mortgage lending is stressful, "But it's a great business."
"Our three core values are one, we genuinely care. Two, we inspire growth. And three, we have fun. And all of those things have allowed us to kind of keep this going for years and years. We genuinely care, and we're taking care of our people. They're taking care of the communities we live in," Holland said.
You can learn more about Brian Holland and Atlantic Bay Mortgage Group at AtlanticBay.com.
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