In today’s episode, we’re sharing an episode of Feed the Queue, the ultimate podcast discovery podcast from Tink Media, the award-winning podcast marketing and PR company. If you’ve experienced the struggle of finding new podcasts, then you’ll love Feed the Queue! It’s a podcast dedicated to sharing new and unique podcasts with you. Each episode features a different podcast and gives you a chance to listen to a show you might not have known about before.

On this special episode of Feed the Queue, the Tink Media team held a panel discussion about the bold claims that ‘podcasting is dead’. Moderated by Wil Williams, and featuring Anne Baird, Shreya Sharma, and Lauren Passell, they share the positive and promising trends they’re seeing in the industry as podcasting evolves.

Listen to more Feed the Queue at https://tinkmedia.co/feed-the-queue

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Podcast advertising is unique in the world of advertising. Impact can be challenging to gauge and Chartable, a leading product in this space, is sunsetting.

To understand the world of ad performance and measurement now, I’m joined in this episode by Pete Birsinger, the founder and CEO of Podscribe, and Cameron Hendrix, founder and CEO of Magellan AI. Both companies measure how effective podcast ads are using prefix and pixel technology, allowing you to see how many people heard your podcast ad and how many purchased your product on a website. Pete, Cameron, and I discuss the effectiveness of podcast ads, and how Podscribe discovered a podcast download behavior issue resulting from an Apple iOS update.

To learn more about Pete and Podscribe, you can visit http://podscribe.com/ or find Peter Birsinger on LinkedIn. For more information on Cameron and Magellan AI, visit https://www.magellan.ai/ and find Cameron on LinkedIn.

I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

Show Page: https://listen.podglomerate.com/show/podcast-perspectives/

Transcript: https://listen.podglomerate.com/show/podcast-perspectives

YouTube: https://www.youtube.com/@Podglomeratepods

Email: [email protected] 

Twitter: @podglomerate 

Instagram: @podglomeratepods

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In this episode of The Sound Off Podcast, Podcast Perspectives host (and The Podglomerate's CEO/Founder) Jeff Umbro discusses his transition from book publicist to podcasting, highlighting The Podglomerate's evolution since 2017. He emphasizes the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shares his insights on video's role in podcasting, noting its potential for discovery and engagement. Additionally, Jeff addresses the complexities of monetizing podcasts, including the challenges of dynamic ad insertion and the need for fair CPMs. The conversation concludes with Jeff's plans to develop a dashboard for better data tracking and his ongoing client projects, including "Master Plan" and "A Fine Mess."

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As we look towards the New Year, we’ve gathered some of the brightest minds in podcasting to reflect on a transformative year. From indie creators to network executives, our guests share their most humbling lessons, unexpected wins, and the moments that made them rethink everything. Plus, they reveal what’s keeping them up at night – and what’s getting them excited – as we head into 2025.

Guests include:

I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

Show Page: https://listen.podglomerate.com/show/podcast-perspectives/

Transcript: https://listen.podglomerate.com/show/podcast-perspectives

YouTube: https://www.youtube.com/@Podglomeratepods

Email: [email protected] 

Twitter: @podglomerate 

Instagram: @podglomeratepods

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How has iHeartMedia reigned supreme in podcasting?

Will Pearson, president of iHeartPodcasts, joins me to discuss how curiosity and collaboration have shaped his career and approach to creative development. From starting Mental Floss to holding executive roles at HowStuffWorks and now iHeart, we explore how Will and his team at iHeart have put the spotlight on underrepresented voices, the role that iHeart’s radio network plays in podcast development, his opinions on brand collaborations and marketing strategies, and why he makes time to co-host his show, Part-Time Genius, each week. 

You can find Will on LinkedIn or you can head to iheart.com and check out their podcasts.

I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

Show Page: https://listen.podglomerate.com/show/podcast-perspectives/

Transcript: https://listen.podglomerate.com/show/podcast-perspectives

YouTube: https://www.youtube.com/@Podglomeratepods

Email: [email protected] 

Twitter: @podglomerate 

Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

Are audiobooks the key to landing big-time clients like Marvel and DC Comics? My guest, Molly Barton, Realm's co-founder and CEO, has done just that. She dove into the world of audio after leaving her job at Penguin Random House to co-found Serial Box, an audio story company that reimagined what an audiobook could be. In 2021, Serial Box was rebranded as Realm, and Molly and her team are now devoted to creating podcasts for clients like Marvel and DC. We discuss her episodic approach to audiobooks, how she approaches client partnerships, and the strategy behind the acquisitions of Lipstick & Vinyl and Pinna. 

You can follow Molly Barton on LinkedIn or check out Realm.fm.

I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

Show Page: https://listen.podglomerate.com/show/podcast-perspectives/

Transcript: https://listen.podglomerate.com/show/podcast-perspectives

YouTube: https://www.youtube.com/@Podglomeratepods

Email: [email protected] 

Twitter: @podglomerate 

Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

Gretta Cohn, CEO of Pushkin Industries, has had a fascinating career path, from cellist for Cursive and Bright Eyes to intern at the Village Voice, to producer at WNYC and Earwolf, to founding her own company. We discuss what she's learned throughout her career, her experience founding the production company Transmitter in 2017, her feelings about the 2022 acquisition by Pushkin, and what her day-to-day has been like since her 2023 promotion to Pushkin's CEO. We also discuss the company's recent integration of podcasts and audiobooks and how she collaborates with Pushkin founders Malcolm Gladwell and Jacob Weisberg.

You can follow Gretta Cohn on LinkedIn or check out Pushkin.fm.

I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

Show Page: https://listen.podglomerate.com/show/podcast-perspectives/

Transcript: https://listen.podglomerate.com/show/podcast-perspectives

YouTube: https://www.youtube.com/@Podglomeratepods

Email: [email protected] 

Twitter: @podglomerate 

Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

How does it feel to go from being a podcast co-host to the owner of a brand-new podcast venture? My guest, Alex Goldman, host and creator of Hyperfixed, shares his experience of taking the big leap to podcast ownership. We discuss his previous show, Reply All, how he's built his new business with a lean team, the role Supporting Cast subscribers play in story development, and why he turns to Kurt Vonnegut for inspiration.

You can listen to Hyperfixed now wherever you get your podcasts or at Hyperfixedpod.com.

I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

Show Page: https://listen.podglomerate.com/show/podcast-perspectives/

Transcript: https://listen.podglomerate.com/show/podcast-perspectives

YouTube: https://www.youtube.com/@Podglomeratepods

Email: [email protected] 

Twitter: @podglomerate 

Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s the next frontier of podcasting? My guest, Leital Molad, the Head of Podcasts at WaitWhat and podcast trailblazer, has some answers. We discuss her approach to developing groundbreaking shows, like Paul McCartney’s A Life in Lyrics and A Slight Change of Plans. I also get her thoughts on AI – including her insight into WaitWhat’s Listener’s Bill of Rights in the Age of AI and their new show, Pioneers of AI.

You can find Leital Molad online at LinkedIn, and you can also find her on waitwhat.com. I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

Show Page: https://listen.podglomerate.com/show/podcast-perspectives/

Transcript: https://listen.podglomerate.com/show/podcast-perspectives

YouTube: https://www.youtube.com/@Podglomeratepods

Email: [email protected] 

Twitter: @podglomerate 

Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you create a meaningful podcast advertising campaign in today's market?

In this episode, I’m talking with Lisa, CEO of TWiT.tv. She's led the company for 16 years and has witnessed many ebbs and flows, especially when it comes to ad sales.

Lisa and I talk about the range of podcast advertising options, her approach to sales partnerships, and how the pandemic continues to impact sales. She also shares the story of how she convinced her partner to start calling “netcasts” podcasts.

You can find Lisa Laporte online. She's pretty active on Twitter and LinkedIn, and you can also find her at the TWiT.tv website. I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

Show Page: https://listen.podglomerate.com/show/podcast-perspectives/

Transcript: https://listen.podglomerate.com/show/podcast-perspectives

YouTube: https://www.youtube.com/@Podglomeratepods

Email: [email protected] 

Twitter: @podglomerate 

Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices