Hosted by industry expert Greg Myers, Podcast Pointers dives deep into the strategies and tools needed to create a successful B2B podcast. With experience hosting the Leaders in Payments Podcast and founding Podcast609, Greg brings a wealth of knowledge to the table.

In episode five, Greg discusses the relationship between podcasting and ROI. While some may struggle to quantify the returns of podcasting compared to direct marketing tactics, Greg emphasizes the importance of setting realistic expectations and focusing on long-term goals. By tracking metrics like downloads and subscribers, businesses can gauge the effectiveness of their podcast in driving leads and nurturing prospects through the sales funnel.

Managing expectations is key, Greg advises, urging businesses to establish measurable goals from the outset. Whether it's aiming for a certain number of downloads per episode or building a loyal subscriber base, setting achievable targets is essential for demonstrating success to stakeholders.

At Podcast609, we understand the challenges and opportunities of B2B podcasting. Our team is dedicated to helping businesses harness the power of podcasting to drive revenue and build meaningful connections with their audience. Join us for our next episode as we explore the importance of cadence in podcasting success.

Are you ready to take your B2B podcast to the next level? In the ever-evolving world of content marketing, podcasts have emerged as a powerful tool for acquiring and retaining a substantial following. But how do you ensure your podcast remains real-time and relevant to your audience? Enter Podcast Pointers – your go-to resource for mastering the art of B2B podcasting and leveraging a plethora of tools to make it manageable.

In episode four of Podcast Pointers, content strategist Megan Williams sits down with Greg to discuss the crucial aspect of content management in podcasting. Greg emphasizes the importance of setting realistic expectations and leveraging every episode to create a wealth of content that resonates with your audience.

Greg highlights that with just two episodes per month, you can generate 24 topics for the year. Moreover, each episode yields at least 10 pieces of content, from social posts to audiograms, amplifying your reach and engagement.

But how do you ensure your content effectively targets your audience? Greg suggests various approaches, from interviewing industry experts to addressing customer pain points and showcasing unique differentiators. By putting yourself in your audience's shoes and understanding their needs, you can create content that is not only relevant but also impactful.

As Greg rightly puts it, the goal is to build a community by articulating how you solve your customers' problems. By aligning your content strategy with your audience's needs, you can drive engagement and loyalty, ultimately driving revenue.

Unlock the full potential of your B2B podcast with Podcast Pointers. Let's embark on this journey together and make your podcasting endeavors a resounding success!

In the dynamic world of B2B podcasting, Greg Myers, host of the Leaders in Payments podcast and founder of Podcast609, offers invaluable insights into crafting a successful podcast that not only attracts but retains a significant following. On Podcast Pointers, Greg shares his wealth of experience, guiding aspiring podcasters through the intricacies of creating content that remains timely and relevant to their audience.

Greg emphasizes the primacy of quality over quantity, asserting that the value and resonance of content far outweigh sheer episode numbers. By putting oneself in the shoes of the audience, podcasters can gauge the true worth of their content, ensuring it meets the needs and expectations of listeners.

Moreover, Greg delves into the essential elements of quality podcast production, from investing in top-notch audio equipment to employing professional editing services. Managing audience expectations, particularly in non-traditional recording environments, is paramount to maintaining authenticity and engagement.

With a focus on authenticity, consistency, and quality, Greg underscores the importance of delivering podcasts that resonate with audiences on every level. 

What’s one of the most important “must haves” when it comes to B2B podcasting? Consistency! Without a steady stream of content, your audience can easily get disinterested and/or lost in translation. It’s also a potentially challenging necessity due to the time investment it requires.

Four areas to always be consistent in: Timing, Content Themes, Tone, and Guests.

Ultimately, consistency in all areas of your podcast will only result in the opportunity for more trust and engagement from your audience – enabling you to both create and sustain a network of influence in your industry.

You don’t have to do this alone! Partnering with the right podcast company means you have someone intentionally dotting and crossing all these I’s and T’s for you. Visit Podcast609 for more information. 

Rule number one when it comes to successful podcasting: Always stick to content that’s true to your voice and your message. Keep it authentic to you. If it’s not something you would say off the record, don’t say it on the record. Nothing provides more of a clunky user experience that hearing someone trying to pull off a tone, cadence or (even worse) opinion that doesn’t seem genuine. And before you ask, yes you can tell. Your voice is your signature and it has a resonance that projects unfailingly. It will always give you away. If it’s not true or you don’t feel confident, the delivery will relay that message to your audience. So, if you’re interviewing a guest and you don’t agree with their opinion (for example), pretending that you do will only serve to diminish your credibility. 

This podcast – Podcast Pointers – is designed to help B2B marketers especially in the financial services, payments and fintech space with their podcasting – from strategy to marketing. On each episode we’re going to pick just one topic and I’m going to talk about it for a few minutes – so they are really meant to be quick hitters. You’ll hear me talk about authenticity, consistency, quality, podcast formats, analytics and much more.

In episode zero we focus on three things;
1.      A little background about me
2.     About the company Podcast609
3.     And finally about what you can expect from our show – Podcast Pointers

We’ll be launching two episodes per month and they are available on our website as well as anywhere you get your podcasts.