Podcast Pontifications
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Podcast Pontifications episodes

  • 5 Resources To Help You Think Like A Serious Podcaster

    Where does the serious podcaster go when seeking to up their game? The web is lousy with “how to get started in podcasting” resources. Fortunately, there are also some great next-level resources. Here are five:

    1. Podnews - The aim of the publication is not to make you a better podcaster. Instead, it’s designed to update you on the latest podcast news. Which, I’d argue, is an important thing for serious podcasters to do. Being informed across a large cross-section of our industry is important to any podcaster wishing to up their own game. 


    2. Sounds Profitable - Even if you don’t care about podcast advertising, you need to read what Bryan Barletta has to say every week. True, the focus of Sounds Profitable is podcast ad tech. But podcast ad tech is becoming podcast tech. Consider podcast ad tech as the canary in the coal mine, if you like.


    3. Hot Pod - Hot Pod has been a staple of podcasting for several years and was founded to cover how the larger players—big media organizations and large production houses, mostly— are finding success with podcasting. Serious podcasting, one might say, instead of hobbyist podcasting. 


    4. HowSound - HowSound is a podcast that showcases the best in audio storytelling. Each episode helps you understand the why as much as the how behind stories that work really, really well in audio, leaving you with plenty of great nuggets to apply as you kick your podcast up a notch or two. 


    5. Podcast Pulse - A Twitter list of 100+ Twitter accounts that frequently post excellent content to help any podcaster improve their skills. Follow the list to see what the current podcast Twitter zeitgeist is bubbling with.


    -----


    Links:


    • FREE 3-week trial of My Podcast Reviews - https://mypodcastreviews.com/pp

    • Podnews -https://podnews.net

    • Sounds Profitable - https://soundsprofitable.com

    • Hot Pod - https://hotpodnews.com

    • HowSound - https://transom.org/topics/howsound

    • Podcast Pulse - https://twitter.com/i/lists/1091683091872010240

    • Advancing Podcasting community - http://advancingpodcasting.xyz

    • Email me - [email protected]

    • New support page in progress - https://podcastpontifications.com/support

    • Want to sponsor Podcast Pontifications? - https://podcastpontifications.com/sponsor


    -----


    A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/5-resources-to-help-you-think-like-a-serious-podcaster.


    Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


    Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.


    And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


    Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


    Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


    Photo by Cookie the Pom on Unsplash

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    14 min
  • Why Learning Podcasting From The Pros Is Bad Advice

    Who better to inspire fledgling podcasters than a podcaster at the top of their game! But for seasoned podcasters who want to get better, the value of playing follow the leader can quickly fade.

    Many podcasters want to get better at podcasting. The fact that you're reading this article or have listened to the accompanying audio episode is a strong indicator that you want to get better at podcasting. And if you are actively engaging with the Advancing Podcasting community on Discord, it’s a near-certainty that you wish to get better at podcasting.

    Learning from the best in our craft seems logical. But in fact, history is littered with examples of why that’s often a terrible idea.


    Wayne Gretzky, arguably the greatest NHL player to ever lace up the skates, wasn’t a good coach, losing more games than he won in four years. 


    Stephen King's book On Writing is a memoir, not a “how-to-write-books-the-way-Stephen-King-writes-books” book


    Yngwie Malmsteen cannot, in fact, teach how to shred just like Yngwie Malmsteen.


    Working actors tend not to flock to masterclasses taught by actors with multiple academy awards on their mantle. 


    That’s because, generally speaking, these pro-created curriculum target beginners or those who just want to dabble. Those looking for shortcuts to make them feel like they’re better than they were before.


    And there’s nothing wrong with that. But those resources are for dabblers and beginners providing marginal improvements without imparting any of the stepping stones that lead to further improvements. And that’s all the beginner or dabbler typically wants.


    But for podcasters wanting to get serious about their career, the educational bits aimed at beginners are of little value. Especially when the podcasting pro you want to learn from is putting out 101-level content. 


    So where are, exactly, the resources that help serious podcasters get better? How do we get the information we need to keep improving our craft so that we too can someday reach the top of our game? I’d love to hear what you’ve personally found helpful to move you to the next level. And I’ll have a few to share with you for the rest of this week.


    -----


    Links:


    • FREE 3-week trial of My Podcast Reviews - https://mypodcastreviews.com/pp

    • Join the free Advancing Podcasting community - https://advancingpodcasting.xyz

    • Email me - [email protected]

    • New support page in progress - https://podcastpontifications.com/support

    • Want to sponsor Podcast Pontifications? - https://podcastpontifications.com/sponsor


    -----


    A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/why-learning-podcasting-from-the-pros-is-bad-advice.


    Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


    Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.


    And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


    Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


    Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


    Photo by Sharon McCutcheon on Unsplash


    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    12 min
  • Before You Join A Podcast Network, Check These 5 Boxes

    As interest in podcasting heats up, networks new and old are reaching out to podcasters to make it a group effort. Joining a network may be right for your podcast, but consider these five must-haves before you sign.

    A quick caveat before I start: Podcasters join networks for lots of reasons. Podcast networks exist for lots of reasons. Keep that in mind if anything I say below doesn’t sit squarely in the box you’ve defined for the podcast network of which you’re a part, OK?


    I’ve personally managed two moderately successful podcast networks, and I’ve consulted with many other podcast networks on a variety of strategic and operational capacities. It’s from those experiences I derive the following “must-haves” before joining a podcast network. But with all things in life, YMMV.


    1. You should be able to walk away from the network. If the network isn’t living up to your expectations, you shouldn’t be stuck. Once you’ve fulfilled your obligations, you should be able to disengage.


    2. You should own your own content. Who owns episodes made while on a network can be a little fuzzy, so make sure there aren’t any entanglements that cause you to give up more ownership than you want.


    3. Continuity for the show’s audience is paramount. When the dust settles, 301 redirects should be in place and kept in place. Not screwing over the audience is in both party’s best interests. 


    4. You should get a guaranteed minimum payment each month. It’s not your fault if the ad sales team for the network is bad at their job. The network should want to make sure you don’t take your podcast-shaped ball and go home.


    5. You should get a share of the network’s profits. If the rising tide lifts all boats, your boat and every other boat in the harbor should get a piece of the overall action, not just your own contribution. 


    If you’re on (or own) a network that hits all of these marks (and then some), let me know about it. I’d love to sing their praises, as I get asked about joining podcast networks several times a week. I’m happy to refer good podcasters to good podcast networks.


    -----


    Links:


    • FREE 3-week trial of My Podcast Reviews - https://mypodcastreviews.com/pp

    • Email me - [email protected]

    • New podcast apps - https://newpodcastapps.com

    • New support page in progress - https://podcastpontifications.com/support

    • Want to sponsor Podcast Pontifications? - https://podcastpontifications.com/sponsor


    -----


    A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/before-you-join-a-podcast-network-check-these-5-boxes.


    Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


    Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.


    And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


    Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


    Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


    Photo by Adeolu Eletu on Unsplash

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    14 min
  • 3 Lessons Podcasters Can Learn From Norm MacDonald's Life

    What’s great about podcasting is that not everyone has to get you or your podcast. That was one of the great things about Norm MacDonald, a comedian from whom podcasters can learn a thing or three.

    It’s been said that when people want to laugh, they watch a comedian. But when comedians want to laugh, they watch Norm MacDonald. Norm was, by all accounts, a comedian’s comedian.


    I rather like the idea of being known as a podcaster’s podcaster.  So with that, here are three lessons podcasters can learn from the life of comedian Norm MacDonald.


    First, know what aspects of podcasting you are really good at. 


    There were plenty of aspects of comedy Norm didn’t care for, so he didn’t master them. Be did master the mechanics and fundamentals of comedy. 


    Podcasting is already at a point where you can choose to specialize in particular areas of podcasting. Just make sure you also get really good at fundamentals and the mechanics of what makes podcasting work.


    Second, surround yourself with other podcasters who are really good at podcasting


    Norm traveled in an elite circle of comedic greats who weren’t always the most in-demand comedians of the day. But they were great at their craft. Who do you admire and respect in podcasting, who feels the same way about the craft of podcasting that you feel about the craft of podcasting? And if you’re not already, how can you become pals with them? 


    Third, don’t try to please the audience.


    Arguably the most counterintuitive podcasting advice you’ve heard all day, but that’s Norm for you. Norm absolutely knew who he was for and why they were there. And he didn’t care much about those in attendance who he was not for, regardless of why they were there. 


    It takes an extreme amount of confidence to know that in the audience are just the people who grok you. 


    Thanks for the laughs, Norm.


    -----


    Links:


    • FREE 3-week trial of My Podcast Reviews -  https://mypodcastreviews.com/pp

    • Norm MacDonald, dead at 61 - https://variety.com/2021/tv/news/norm-macdonald-dead-dies-snl-1235064570

    • Tom Webster on Twitter - http://twitter.com/webby2001

    • Edison Research - https://www.edisonresearch.com

    • Prior episode on knowing who you are for and why they are there - https://podcastpontifications.com/episode/the-surprising-delightful-way-to-grow-your-podcast

    • Support Evo by buying him a virtual coffee - https://buymeacoffee.com/evoterra

    • Want to sponsor Podcast Pontifications? - https://podcastpontifications.com/sponsor


    -----


    A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/3-lessons-podcasters-can-learn-from-norm-macdonalds-life.


    Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


    Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.


    And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


    Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


    Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


    Image from Norm’s Twitter account

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    13 min
  • Podcast Planning For The Worst Day Of Your Life

    Unfortunately, the confidence one gains with podcasting bestows neither invulnerability nor immortality. When you’re taken down—or perhaps out—do you have a good plan to inform your audience? 

    On a long enough timescale, one day, our audience will no longer be able to hear our voice for an extended period of time. Perhaps forever. Or, less dramatically, perhaps for an extended period of time.

    How much thought have you given to what you can do when the thing that you do you can do no more? 


    You can do nothing. If podcasting is just a hobby for you like it is for the vast majority of podcasters, then you probably shouldn’t spend much effort planning this inevitability. 


    Or you can do something, like designate another podcaster to step in and post an episode letting your audience know what’s happening. But who is that person? And how will they know when you need their help?


    But something may not be enough, so maybe you need to do everything, with a detailed plan that updates your audience where they live. Not only via an emergency audio episode. An update for YouTube. Your website. Your newsletter. Your outside publications. Your social properties. 


    That sounds… complicated. And likely describes many processes that are locked inside your head, not written down. No shared login credentials. No clear designation of who’s doing what. No real contingency plans for when things go bad.


    I know I’m not well prepared for this inevitability. Are you? 


    -----


    Links:


    • FREE 3-week trial of My Podcast Reviews -  https://mypodcastreviews.com/pp

    • Want to sponsor Podcast Pontifications? - https://podcastpontifications.com/sponsor


    -----


    A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/podcast-planning-for-the-worst-day-of-your-life.


    Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


    Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.


    And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


    Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


    Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


    Photo by Etienne Girardet on Unsplash


    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    13 min
  • Recouping Your Podcast's Reputation Costs

    No rational podcaster likes spending money needlessly. But every day, podcasters make choices on and around their shows without understanding the underlying costs to their podcast or themselves.

    Mentioning products or services on your podcast has value. But each mention also has a cost. A cost you pay with your reputation.


    With advertising or sponsorships, there’s a risk listeners will react negatively. To offset the cost of that risk, podcasters charge money. 


    But what about the not-compensated mentions podcasters make every day? Yes, those too come at a cost.


    That listener support service you mention on every episode? That costs you, so it’s important the service you chose works really, really well & provides a smooth customer experience. 


    The links you share to get people to listen? That costs you. Are you sure everyone has a great post-click experience? 


    And you can blame your hosting provider for their shortcomings all you want, but your listeners will lay the blame surely at your feet. You made the choice. You incur the cost. 


    That guest appearance on another podcast. Is it worth the cost to mention it, if it wasn’t all that great? 


    That speaking engagement you said yes to. How sure are you of the reputation and credibility of the event itself? What will it cost you to mention it?


    Don’t think I’m telling you to stop mentioning things. That’s sill. Just be sure you understand that everything you mention comes with a cost. Like it or not, you’re making a tacit endorsement with each mention. So make sure it's worth it.


    -----


    Boostagram Corner! 


    Someone used Breez to send me a boost. Dunno who. Sorry!


    -----


    Links:


    • FREE 3-week trial of My Podcast Reviews -  https://mypodcastreviews.com/pp

    • Looking Back on 9/11 - http://compliancepodcastnetwork.net/category/innovation-in-compliance

    • American Vigilante - https://cms.megaphone.fm/channel/americanvigilante

    • Sounds Profitable - https://soundsprofitable.com/episodes

    • Breez podcast listening app - https://breez.technology

    • More new podcast listening apps - http://newpodcastapps.com

    • Want to sponsor Podcast Pontifications? - https://podcastpontifications.com/sponsor


    -----


    A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/recouping-your-podcasts-reputation-costs.


    Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


    Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.


    And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


    Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


    Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


    Photo by Darius Bashar on Unsplash


    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    14 min
  • Embracing The Empowerment Of Podcasting

    The degree of autonomy and self-determination we have as podcasters is staggering. But we can get caught up in “the rest” of podcasting & overlook others struggling to find the freedom we enjoy.

    I sometimes forget how empowering the act of podcasting can be. Intellectually, I understand it. But I tend to forget that, for many podcasters, empowerment is the entire reason why they podcast.

    While many—perhaps most—podcasters are in it to make money, make art, or just have fun, some podcast as an act of empowerment.


    And I have to admit that I have a tough time relating to the people who podcast because of the empowerment podcasting provides to them. 


    But I think I can do better. In fact, I think we all can do better by acknowledging not just the empowering capabilities of podcasting, but that it’s exactly what some podcasters need. That empowerment itself is enough of a reason to podcast, because podcasting provides a voice, a sense of worth, and a way to become something beyond the limitations of someone’s own circumstances.


    More to the point, I think these podcasters deserve our support along their unique podcasting journey without trying to force them to podcast the way that we podcast. Instead, we should listen, support, encourage, and even celebrate their successes however they choose to define them. 


    Let's make all of podcasting better by also being better podcasters to other podcasters.


    -----


    Boostagram Corner! 


    A big thanks to York Campbell of Poetic Earthlings for buying me a virtual coffee along with the following note. Links in the next section.


    -----


    Links:


    • FREE 3-week trial of My Podcast Reviews -  https://mypodcastreviews.com/pp

    • York Campbell on Twitter - https://twitter.com/Poeticearthling 

    • Poetic Earthlings - https://poeticearthlings.com

    • York’s guest episode, 3 Lessons Podcasters Can Learn From Audio Drama Producers - https://player.captivate.fm/episode/99e5f217-2a56-4903-9a28-cc44362dee79

    • Want to sponsor Podcast Pontifications? - https://podcastpontifications.com/sponsor


    -----


    A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/embracing-the-empowerment-of-podcasting.


    Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


    Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.


    And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


    Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


    Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


    Photo by Ava Sol on Unsplash

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    13 min
  • Adding Teeth To Podcasting's Promise of Intimacy

    Is intimacy overhyped in podcasting? Probably. Advertisers don’t buy podcasts because podcasts are intimate. They buy podcasts because podcasts perform and provide results. Making a more intimate experience hasn’t really impacted average ad CPMs which feel rather stagnant at between $20–$30 CPM for what… the last decade or so?

    And do we even measure intimacy in podcasting? Spoiler: we can’t. Consumption rates are neat, but only you assume few people play podcasts in the background while they study, work, or sleep. But we don’t have a good way to prove that.


    And I’m not sure we ever will. Our current standards body, the IAB, cares about measuring audience reach, not intimacy. And then there are the myriad bad actors who would almost certainly use intimacy measurement protocols in nefarious ways.


    What would you do if you could measure intimacy, either across your episodes or across your audience? Would you use those metrics to change how you produced your podcast? Or would you just compare your show’s intimacy metrics to the average intimacy metrics across all other podcasts, much the same way we benchmark our download numbers or CPM rates? 


    I’m genuinely curious, so email your thoughts to me or share your notions with the Advancing Podcasting community. Because who knows? Maybe if the benefits of such information were surfaced, the infrastructure providers in podcasting would come up with clever ways to get us there?


    -----


    Boostagram Corner! 


    Thanks to Brad Tirpak for becoming my latest Supporting Member and to Seth Goldstein for the virtual coffee. Links in the next section.


    -----


    Links:


    • FREE 3-week trial of My Podcast Reviews -  https://mypodcastreviews.com/pp

    • Ad spending report via Magellan.ai - https://www.magellan.ai/blog-categories/top-15

    • Historical average CPM rates via AdvertiseCast - https://www.advertisecast.com/podcast-advertising-rates

    • Questionable value of auto-downloads via Sounds Profitable- https://soundsprofitable.com/update/auto-downloads-default

    • IAB - Interactive Advertising Bureau - https://www.iab.com

    • Evo’s email - [email protected]

    • Advancing Podcasting community - http://advancingpodcasting.xyz

    • More new podcast apps - https://podcastindex.org/apps

    • Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra


    -----


    A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/adding-teeth-to-podcastings-promise-of-intimacy.


    Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


    Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.


    And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


    Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


    Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.

    Photo by Tomas Sobek on Unsplash


    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    14 min
  • Podcasting 996 - Path To Success Or Early Burnout?

    Many podcasters sacrifice the majority of their free time so they can podcast. Some of them seem to love that, while others wonder if they’re missing out on what life has to offer. Which are you?

    You may have seen the news from China on the growing pushback against the “996” way of doing business, where workers to are expected (or required) be productive from 9:00 AM until 9:00 PM six days a week. 

    While I am in no way trying to conflate the hellish conditions exploited workers around the globe face every day with the “job” of podcasting, I can say that many podcasters do work incredibly long hours. 


    For many, 996 is just getting started. I know podcasters who are at it 8-12-7 or 10-3-7 kick. For many, that’s their choice.


    I don’t presume to know your individual circumstances, so I can’t tell you how you should or should not spend your time, even on your podcast.


    But I can say that if you have a choice, and if you feel like you need to make a choice, it's okay to bug out early on your podcast from time to time. It’s OK to take a day off from your podcast when you need it. Heck, it’s OK to take the long weekend to do whatever you want. And yes, it’s perfectly acceptable to go on vacation and just relax for a week or more.


    If you want to take a break, and if you can take a break, it’s OK to take a break. Podcasting will still be here when you get back. I'd much rather have you in podcasting for the long run than see you burn out too quickly, as far too many would-be podcasters do. Do what’s right for you.


    -----


    Boostagram Corner! 


    Shout-outs in the episode to Paul Colligan and Andrew Clews for their support. Links in the next section.


    -----


    Links:


    • FREE 3-week trial of My Podcast Reviews -  https://mypodcastreviews.com/pp

    • Pushback on China’s 996 work culture - ​​https://www.protocol.com/bulletins/996-illegal

    • Paul Colligan on Twitter - https://twitter.com/colligan

    • The Podcast Partnership - http://podcastpartnership.com

    • Podfriend - https://www.podfriend.com

    • Andrew Clews on Twitter - https://twitter.com/Clew_less

    • The Motoring Podcast - https://www.motoringpodcast.com

    • More new podcast apps - https://podcastindex.org/apps

    • Podcast Pontifications In Your Inbox - https://podcastpontifications.com/#subscribe

    • Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra


    -----


    A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/podcasting-996-path-to-success-or-early-burnout.


    Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


    Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.


    And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


    Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


    Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


    Photo by Aarón Blanco Tejedor on Unsplash

    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    11 min
  • Celebrate Your Podcast's Reviews Like A Boss!
    Glowing podcast reviews feel really, really good. Getting any benefits from them beyond a warm, fuzzy feeling is questionable. Unless you have a plan for celebrating reviews for your podcast, that is. 


    If you think getting reviews of your podcast somehow influences podcast ranking algorithms, you’ve been sorely misinformed.  However, reviews do have an influence—perhaps an oversized influence—on something more important than ranking algorithms: human behavior.


    That’s why it’s important for every podcaster to celebrate reviews for their podcasts. Here are three ideas for you if you’re not sure where to start.


    1. Celebrate the review in the audio of an episode of your podcast. 


    That can generate a fair amount of FOMO among your listeners who haven’t yet written a review. But be deliberate in the placement. Your listeners are here first and foremost for the content of the episode, not to hear you pat yourself on the back. 


    2. Celebrate your podcast’s reviews on your podcast’s website. 


    When someone discovers your website is a  podcast website, don't make them wonder if your podcast is any good. Repurpose the social proof by posting reviews for your podcast directly on your website. But again, be deliberate how you do that. Putting reviews in your site visitors’ faces too early won’t help and might actually hurt. 


    3. Celebrate the review and reviewer on your social channels.


    Share a screenshot of the review and tag the specific social media account for the person who left the great review. That means doing a bit of sleuthing and research to match up the name on the review with various social properties. But it's time well spent!


    -----


    Boostagram Corner! 


    Seth Goldstein used Podcast Addict to leave a nice review for me. Links are in the next section.


    -----


    Links:


    • FREE 3-week trial of My Podcast Reviews -  https://mypodcastreviews.com/pp

    • How Apple rankings really work - https://podnews.net/article/understanding-podcast-statistics#-how-the-apple-podcast-charts-work

    • Seth Goldstein on Podchaser - https://www.podchaser.com/creators/seth-goldstein-107Zzr2huM

    • Podcast Addict - https://podcastaddict.com/

    • More new podcast apps - https://podcastindex.org/apps

    • Leave a review for Podcast Pontifications - https://ratethispodcast.com/podpont

    • Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra


    -----


    A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/celebrate-your-podcasts-reviews-like-a-boss.


    Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


    Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.


    And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


    Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


    Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


    Photo by John Thomas on Unsplash


    Mentioned in this episode:

    Support For Abortion Rights

    While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

    Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.
    Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.
    You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.
    If you or someone you know needs help, or if you want to get more involved, here are 5 resources:
    1. ShoutYourAbortion.com is a campaign to normalize abortion.
    2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
    3. Abortion.cafe has information about where to find clinics.
    4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
    5. Choice.CRD.co has a collection of these resources and more.
    We encourage you to speak up! And spread the word.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    14 min

About Podcast Pontifications

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