Podcast Pontifications

Unscrupulous actors are quick to offer—for a nominal fee—promises of helping you cut in line or sure-fire ways to accelerate your podcasting efforts. And you probably find those offers enticing, especially when the prevailing wisdom all sounds like “put in your time and maybe you’ll make it in a few years”.

No one wants to hear that. Especially when they also hear anecdotes of success shortcuts. Maybe The Olds just don’t know everything.

And we don’t. But some of us, like me, are particularly good at sniffing out bullshit. To that end, I've created a new section in the Advancing Podcasting community called Too Good To Be True. So the next time you encounter an offer, service, or piece of advice that seems… well, too good to be true - post it there.

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Links Mentioned:

• Advancing Podcasting -  http://advancingpodcasting.xyz

• Neil Hedley - https://twitter.com/GetYourSnoozeOn

• Copywriting 101: What Was That Number Again? - https://amzn.to/2W9EdwF

• The Snooze Button - http://thesnoozebutton.com

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/fighting-back-at-podcastings-disinformation-problem

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Photo by Michal Matlon on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Near-constant change has been pretty standard with podcasting. The fabric that underpins all of podcasting is quite flexible and resilient, allowing the podcasting community to live in a relatively stable period for the last two decades. 

And generally speaking, the few inflection points ushered in by large organizations over the last 16 years have tended to better podcasting overall. 

But all of that has changed in recent months. In this new era, the dominant forces in podcasting—yes, I mean Apple and Spotify—seem to be moving away from podcasting, if not being actively hostile toward it. Not just podcasting as we know it today. But the entire ethos of podcasting.

It's been four months since Apple broke the fundamental on-ramp to the entire podcasting ecosystem. 

Spotify vis-à-vis Anchor is laying bare its plans to completely disintermediate every part of podcasting that they Spotify do not own. That's as chilling as it is not surprising.

Social audio or drop-in audio platforms are seducing podcasters away from timeless, on-demand content with an easy way to create more ephemeral and much lower-quality audio content.

How do you and your podcasting effort survive this time of chaos? I have some ideas:

1. Realize there’s no one coming to save us. We can’t wait around for another big organization to come and lift us out of the chaos. There’s just not enough upside for them right now.

2. Diversify your podcast’s assets and footprint. - Generally speaking, I’m not a fan of boycotts, as slopes tend to be slippery. But I see no value—to you or to podcasting—in continuing to promote the usage of apps and services that are contributing to the problem. 

3. Hold on for dear life! Even if the majority of shows get wiped out, absorbed into a megacorp, or fade away to pursue other creative outlets; podcasting will survive. And probably be the richer for it.

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Links Mentioned:

• Advancing Podcasting -  http://advancingpodcasting.xyz

• iTunes 4.9 (not 4.7, my bad) - https://www.apple.com/newsroom/2005/06/28Apple-Takes-Podcasting-Mainstream

• Apple broke podcasting - https://sixcolors.com/post/2021/07/apple-podcasts-reliability-problem-is-turning-into-an-image-problem

• Apple Podcast downloads are wrong - https://podcasters.apple.com/1418-a-notice-about-download-reports

• James Boggs departs Apple - https://twitter.com/themuzak/status/1416060548370808838?s=20

• N’Jeri Eaton departs Apple - https://twitter.com/njerieaton/status/1413307047966220289?s=20

• Spotify/Anchor make RSS optional for podcasters - https://twitter.com/evoterra/status/1404615251165855752?s=20

• There’s no one coming to save us - https://youtu.be/2duqRuW1SCo?t=111

• Over 4mm podcasts in the Podcast Index - https://podcastindex.org

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at

https://podcastpontifications.com/episode/can-you-survive-podcastings-chaotic-era.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Photo by Markus Spiske on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

To a certain degree, all new podcasts steal at least some market share from other podcasts. Some 80 million Americans report listening to podcasts on a weekly basis. And it’s really hard to listen to two podcasts at the same time.

But some are true pioneers. Seasoned podcasters scratching a creative itch by presenting something radically different to podcast listeners. During my tenure in podcasting, I’ve been among those people. 

If you’re going for an existing marketplace, can you compete against the players who are already there, either in process or budget?

If you’re blazing a new trail, how confident are you that anyone wants to listen to what you’re creating? 

Podcasting is anything but uniform. So your approach to audience development for your next podcast needs to be tailored to the audience you’re trying to reach—one that already exists or one that you have to build from scratch, one person at a time.

Both options are valid, and the path you take really is mostly dependent upon you and your capabilities. So as I say often on this show; choose wisely.

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Links Mentioned:

• Advancing Podcasting -  http://advancingpodcasting.xyz

• 80 Million weekly podcast listeners - https://www.edisonresearch.com/the-infinite-dial-2021-2

• Podcast recommendation requests - https://twitter.com/search?q=podcast%20recommendations&src=typeahead_click&f=live

• Fiction podcast increased by 300% - https://podnews.net/update/fiction-podcasting-growth

• Podcasting For Dummies, 1st Edition (out of print) - https://amzn.to/3kDBy8s

• If You Ask Betty - http://ifyouaskbetty.com

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/will-you-create-or-steal-your-next-podcasts-listeners.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

It’s not often that Dave Jackson, Ray Ortega, and myself find ourselves upstaged by a guest, but that’s just what happened on Podcasters' Roundtable when Mike Carruthers of the podcast Something You Should Know said that 20% of the interviews he conducts are never heard by his audience.

Why? Because they aren’t good enough for Mike. 

And paraphrasing what I said during the taping, I wish more podcasters cared so much about their show that they too would only allow the highest quality episodes to be heard.

Can you do that? Can your podcasting process handle every 5th episode needing to be scrapped? More importantly, do you care enough about your podcast to make sure that only the very best episodes are released?

Every day, professionals with years of media experience are tirelessly making their shows more attractive to their listeners, as well as drawing audiences away from subpar shows. Every day, listeners are finding amazing podcasting content from podcasters that do not truck with subpar episodes. And those same listeners are finding they have less and less room in their media consumption diet for shows with inconsistent or sub-par quality.

Don't let your show be a statistic. The best way to control the quality of your podcast is to actually start controlling the quality of your podcast. 

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Links Mentioned:

• Advancing Podcasting -  http://advancingpodcasting.xyz

• Mike Carruthers - https://www.linkedin.com/in/mcarruthers

• Something You Should Know - https://www.somethingyoushouldknow.net

• 20% don’t make it (YouTube) - https://youtu.be/uBFGHevGoo8?t=3342

•Podcasters’ Roundtable - https://www.podcastersroundtable.com

• Dave Jackson - https://twitter.com/DaveJackson

• Ray Ortega - https://twitter.com/PodcastHelper

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/the-best-way-to-control-your-podcasts-quality.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Photo by Jonathan Hoxmark on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

If you’ve been listening to Podcast Pontifications for a while, you likely noticed some changes in this week’s episodes. One change is quite trivial, but others subtle (hopefully) but a bit more foundational.

It’d be hard to miss the new theme music I chose for this new season. And again, you've been listening to my produced podcast episodes for a while; you know I’m wont to do this. In fact, this marks the fifth change to theme music since this podcast started.

Caveat: This is an example of what not to do. I do not recommend changing up your theme music with each new season. Or anytime, really.

Having consistent, tonally correct theme music is especially important if you’re a new voice in your given niche. I’ve built up a modest amount of name recognition in podcasting, so I can get away with being flippant with my rotating music selection. You may not be in that privileged position.   

You also likely noticed an ad placement at the top of your experience. Blame Bryan Barletta of  Sounds Profitable for that. (Full disclosure: Bryan and I have a professional working relationship.) This week’s article on Sounds Profitable is entitled Never Let An Ad Slot Go Empty, and I highly recommend you read it, even if you (like me) don’t really have designs on using your podcast as an advertising vehicle. 

That ad spot you read/heard is available. It’s a (but not the only) place where you’ll hear future collaborations with some of my listeners. I’ll use it as a place to spread awareness of the cool things they are doing to make podcasting better, which is the underlying conceit of Podcast Pontifications and my mission in life, as it were.

It’s just the start of the collaboration and partnership efforts I’ll be exploring this season. And yes, I’d love to talk with you about collaborating. Shoot me an email at [email protected], and we’ll set up a time to talk.

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Links Mentioned:

• Advancing Podcasting -  http://advancingpodcasting.xyz

• Bryan Barletta - https://twitter.com/highfiverpg

• Sounds Profitable - https://soundsprofitable.com/

• Article: Never Let An Ad Slot Go Empty - https://soundsprofitable.com/update/yield-management

• Subscribe—for free—to Podcast Pontifications In Your Inbox - https://podcastpontifications.com/#subscribe

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/refreshing-your-podcast-for-a-new-season.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Photo by Gil Ribeiro on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Where are the “Got Milk?” but for podcasting, billboards? Where are the “Beef. It's what's for dinner.” print layouts, but for podcasting? Where's the podcasting equivalent of animated dancing California grapes?

I haven't seen any; I bet you haven't seen any either because I'm pretty sure they don't exist. 

Every consumer knows exactly where the incredible, edible eggs are shelved in their grocery store. For the rare person who has never cooked beef, their grocery store probably presents less than a dozen cuts to choose from. But there are 4 million podcasts and millions more episodes available. Where would a brand new person start?

I worked with some creative and strategically sharp people in my days running digital advertising agencies, so I’ve no doubt that some of them would rise to those challenges and come up with an awesome media plan for the podcasting industry. 

But who's going to pay for it?

The associations and councils that fund commercials for any given agricultural category are each comprised of people who have two things in common: a shared product and a shared economy.

We have a shared product in podcasting, but we absolutely do not have a shared economy. No matter what the ad firms and annual revenue tracking reports would have you believe.

We're not all in the same economic boat. We're not even following the same monetization path. And unlike the agrarians above, most podcasters haven’t invested their entire life savings in the business of podcasting. If podcasting went away tomorrow, most podcasters would be fine. Yes, of course, a lot of livelihoods would be seriously impacted, like mine. But for most podcasters, they’d just go back to something else with fond memories of their time in podcasting.

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Links Mentioned:

• Advancing Podcasting -  http://advancingpodcasting.xyz

• Podcast listening stats from Edison - http://www.edisonresearch.com/wp-content/uploads/2021/03/The-Infinite-Dial-2021.pdf

• Single-udder butter - https://www.google.com/search?q=single+udder+butter&oq=single+udder+butter&aqs=chrome..69i57j0i390l2.4047j0j15&sourceid=chrome&ie=UTF-8

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/podcasting-its-whats-for-dinner

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra, with the help of Allie Press, produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Photo by Tobias Schmücker on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Black Widow killed it at the box office and with streaming revenues last week. Even with hundreds (or more) of illicit copies o uploaded to various torrent servers within hours of the movie’s premiere. 

Last week, Macmillan Publishers repurposed their Stories from Among the Stars podcast feed and are now releasing full audiobook versions of some of their most popular titles on that feed. They’re the first (at least the first I can think of immediately) big publisher to officially adopt this model and use it with their expansive catalog. 

What these two examples demonstrate is a drum I’ve been beating for years: The container often matters as much as the content.

And as has been proven time and time again, digital containers aren't cannibalistic to other forms of content. 

If you’re more than just a podcaster, you should ride this again-trending wave. If you do in-person consultations, consider putting out a few online, self-serve courses. Try your hand at a video series of you walking people through a process you’ve mastered and are well compensated for. Or make an audio-only version that doesn’t require visual elements and release it as a podcast. Record yourself making your podcast and put it live on TikTok or the next new thing. 

Do whatever it is you do, customized for as many containers as you can, to give your source content the legs it deserves because you're much more than just a podcaster. Assuming you want to be.

I think we're seeing the reemergence of a trend of using podcasting as a vehicle to spread content, but not the only vehicle to spread that original content.

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Links Mentioned:

• Advancing Podcasting -  http://advancingpodcasting.xyz

• Black Widow’s box office and streaming success - https://variety.com/2021/film/box-office/marvel-black-widow-box-office-opening-weekend-1235016977/

• MacMillan’s Stories from Among the Stars podcast - https://us.macmillan.com/podcasts/podcast/stories-from-among-the-stars/

• The Three-Body Problem on Amazon - https://amzn.to/3AWqnh5

• Podiobooks.com acquired by Scribl - https://scribl.com/info/podiobooks-now-scribl

• Scott Sigler’s podcast - https://scottsigler.com/

• Cory Doctorow’s podcast - https://craphound.com/podcast/

• Paul E. Cooley’s podcast - https://shadowpublications.com/

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/how-to-add-legs-to-your-content-with-podcasting

https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra, with the help of Allie Press, produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Photo by Miguel Orós on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

I’ll kick off Season Four of Podcast Pontifications with an incendiary comment: 

All of us since-the-early-days podcasters who’ve done more in podcasting than simply produce a podcast have dropped the ball, letting Apple run roughshod over us. It’s had a chilling, homogenizing, and stifling influence on podcasting.

And it only took a global pandemic and the re-emergence of Adam Curry—who was instrumental in ushering in podcasting back in 2004—to show us a different path some 17 years later. He calls this new way Podcasting 2.0. And, not surprisingly, we're collectively resisting his efforts. Some of that is likely due to politics. You may not buy into—or perhaps only vaguely understand—some extreme elements that seem deeply entwined with the Podcasting 2.0 movement. I know I don’t have much of an appetite for constant crypto talk, and I’m very OK with shutting the door on mayhem-inciting asshats.

However, the work that the Podcasting 2.0 community is doing with the namespace to extend RSS feeds—the lifeblood of podcasting—is truly innovative. Maybe even revolutionary. With these new namespace tags, podcasters can do more. More with their shows. More with their episodes. More with their audiences. 

But I’ll be honest with you: unless you’re the kind of technogeek who hosts their own podcast media files and generates their own RSS feed, there’s not much you can do with the Podcasting 2.0 namespace tags. 

Beyond applying pressure, that is.

Tell your podcast hosting company that you really, really want to see them adopt and implement as many of these new namespace tags as they can. And if you don’t like the answers they give; switch. It’s amazingly straightforward to switch from one hosting company to another. And yes, there are podcast hosting companies more forward-thinking than others who are aggressively implementing the new namespace tags. 

Curious who? Go to NewPodcastApps.com and find out. You’ll also see listening apps that support the tags, so you can test-drive a new listening experience too.

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Links Mentioned:

• Advancing Podcasting -  http://advancingpodcasting.xyz

• Adam Curry, The Podfather - https://en.wikipedia.org/wiki/Adam_Curry

• Podcasting 2.0 - https://podcastindex.org

• 2.0-supporting listening app and hosting companies - http://newpodcastapps.com

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/the-future-of-podcasting-needs-your-help.

https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra, with the help of Allie Press, produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Guest host: York Campbell of the podcasts Poetic Earthlings.

Evo’s note: Good news! In a few days, Season Four of Podcast Pontifications will begin. July 12th, 2021  to be precise. But as I’ve done with prior breaks, I’m letting a listener of Podcast Pontifications borrow this space to share a pontification that matters to them. This time, York has some lessons all working podcasters can learn from audio drama producers. So give York a listen. Hear the three tips he has to say. 

Audio dramas were available in the early days of podcasting, and even predate podcasting. Even if you do not write or produce audio dramas, there's a lot every podcaster can learn from them. Three specific lessons, in fact:

1. Attention to detail. Audio drama producers don’t have time to waste any time, so they’re often meticulous and exacting when it comes to what makes it in the episode. No rambling. Just the meet. They make every word count.

2. Direction and focus. With the story world out on paper well ahead of recording, audio drama producers always know exactly what an episode will contain. In the audio, you’ll hear a funny, farcical account of how bad that can be… and you’ll never hear that in an audio drama.

3. Unfolding a story. Audio dramas tell a story, peeling layer after layer until you get to the nucleus of the tale. They don't reveal everything up front, but they lay breadcrumbs for you to follow. When you get there, when you get to the end it's always satisfying. 

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Season Four of Podcast Pontifications starts on July 12, 2021.

Follow https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Photo by engin akyurt on Unsplash

View the full transcript at https://share.descript.com/view/VDDZn1gzj6m

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

A lot of attention is directed at the Top 100 (or top 50, 10, or pick a number) lists of “most popular” podcasts. But I've a cryptic message for you. No one listens to all the top 100 most popular podcasts.

All of the shows on those lists are popular and have many rabid fans. I’m just saying that no one listens to all of them. In fact, no one listens to most of them.

Imagine you had the ability to count literally every hour literally everyone spent listening to podcasts. Imagine you could also identify and discern time spent listening to podcasts in the top 100 versus time spent listening to podcasts not in the top 100.

If you were to total up the hours spent within each of those categories, the hours spent listening to the not in the top 100 category would greatly exceed the time spent listening to those in the top 100.

That’s the long tail. It occurs in just about every large data set and isn’t talked about enough. And the true power of podcasting lies in the long tail. Not the short head.

Podcasters with shows not in the top 100 “most popular” lists are often quite successful. Some lead luxurious lifestyles. Many are able to pay all of their bills with podcasting. Many more are living satisfied, completely fulfilled lives. And an even greater number are happily putting their craft out into the world.

Some podcasters with shows not in the top 100, like me, are happy to have found an audience that genuinely enjoys the content we produce and seem hungry for more.

So from me to you; thank you. Thank you very much for listening to, watching, and/or reading my words and ideas about podcasting each day. I truly appreciate it.

Links Mentioned:

• The Long Tail - https://en.wikipedia.org/wiki/Long_tail

• The Ostium Podcast Network - https://ostiumpodcast.com/

• GeoPats Podcast Editing - https://www.stephfuccio.com/editing.html

• Sign up to PPIYI for free - https://podcastpontifications.com/#subscribe

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/successful-podcasting-beyond-the-top-100

https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Photo by Husna Miskandar on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.