Podcast Pontifications

There are always new tools, processes, devices, and services to make it easier to podcast. But in podcasting, easier rarely leads to making a better podcast.

But that's true with all media creation. It's not limited to podcasting. In this short episode, I'll talk about why it will still (and always) take a lot of time, energy, and effort to make a good-sounding podcast. 

Yes, there certainly are ways to simplify your tech chain, streamline processes, and plug in experts to increase the efficiency. And many of those can also lead to making your podcast sound much better. 

But it's still doing to take time. And as the title says, it's never going to be easier to make a good podcast. Sorry for the bad news.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Business with podcasts care most about two types of listeners: current customer and existing customers. 

If your business is one where customers frequently (or occasionally) visit, you should consider showcasing your podcast recording area.

In this short episode, I'll talk through why that's a great idea for any business, plus give you some advanced techniques (OK, tricks) for leveraging that great-looking space when a hot new prospect comes to visit. 

And if you do it right (and why wouldn't you?), you'll find much of that equipment is easily made portable, so you can keep showcasing your podcast to the public at trade shows and events your business sponsors.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

I'm speaking at several events in the coming months: Phoenix Startup Week, Podfest Expo, and Podcast Movement, with more coming. Plus some new workshops/seminars I'll soon be announcing right here in Phoenix. 

And that's got me to thinking about ways to convince your employer to send you to a podcasting conference. 

As you'll hear in this short episode, I have a love/hate relationship with conferences. I love my time on stage, plus all the time that goes into making sure I create an entertaining and engaging experience for the audience in attendance. 

But there's a lot I hate, like networking and dealing with pushy trade-floor vendors.

I don't say this often: Don't be like me.

You'll get (and hopefully bring back) valuable, first-hand information at conferences like these. You'll meet great people that can spark collaborations. And you'll learn what the future has in store, not just for your show, but for podcasting as a whole. 

I give some actionable tips in the episode. And deal with my own anxiety. Thanks for suffering through. And again, don't be like me. (In this very specific case, as least.)

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

No matter how you slice the data, podcasting is growing. More listeners? Check. More shows? Check. More traditional media coverage? Check. More people asking for podcast recommendations? Check.

But for all that growth of the industry, podcasting doesn't make for the best growth channel for an individual business or professional service provider. 

Sorry to be the bearer of bad news, but while there are huge numbers of new people consuming shows, they already have plenty to listen to. That means very, very few of them are just waiting for your show to drop.

But that doesn't mean you should let your show (perhaps un-launched podcast) waste away in obscurity. In this short episode, I'll talk about how you can get your podcast to grow. If you're willing to put in the effort and not be scared.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

To succeed in anything, you need to establish a routine. But building processes from scratch takes time and a lot of trial and error, which is one reason clients come to me. I give them the processes, and we work together to incorporate solid templates into the daily/weekly routines for their businesses.

But you can take a routine too far, where that groove becomes a rut. It may be comfortable, and it may even feel like it's working, but ruts tend to keep going by inertia, making it difficult to see what you're missing with your podcast.

That's what I'm discussing on this short episode -- creating good routines but breaking free when they become limiting. Oh, and happy 100 episodes to me!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.