Will Carmichael, CEO and Co-Founder of NatWest Rooster Money talks to Clayton M. Coke of Podcast Radio Business about Kids' finance trends as pocket money growth outpaces inflation.
The nation's kids are cleaning up with their pocket money on average up by 11% during 2022/23, outpacing CPI inflation which stands at 10.4% for the same period. The average child receives £6.42 a week, or £338.84 a year, according to a report looking at kids' finances.
While six-year-olds saw the biggest increase in pocket money up to a whopping 34% year-on-year growth to reach £3.94 a week, 16-year-olds enjoyed the highest weekly allowance of £12.75, according to NatWest Rooster Money’s annual Pocket Money Index.
Parents are feeling the pinch with fewer kids (57% down from 65% the previous year) receiving a regular allowance - perhaps to compensate one-off payments are on the up, comprising 39% of kids’ earnings (up from 34%) as parents use special occasions and good behaviour as opportunities to reward their offspring eg birthdays (£47.01), good school results (£15.98) doing homework (£6.76) or even a visit from the tooth fairy (£3.24) with maths the school subject for which they are most likely to get a ‘bonus’ for (£8.12). Plus, the top five most lucrative chores per job are Cleaning the car (£2.46), Helping with the shopping (£1.11), Vacuuming (£0.96), Doing the laundry (£0.67) and Helping in the garden (£0.64).
Kids are incredibly entrepreneurial, with those with ‘side hustles’ - such as babysitting, selling and upcycling and tutoring etc enjoying a 16% increase in associated earnings - amassing an additional £50.84 in income over the year and with the UK becoming more of a cashless society, the traditional piggy bank and saving for a rainy day has been replaced by new modern methods to engage with children with the number of targets set by kids for gaming currencies like Minecoins and Robux shoot up 220% year on year.
Data was collected from user activity on the NatWest Rooster Money pocket money app and prepaid debit card between 1st March 2022 and 28th February 2023. The sample comprised 126,122 kids.
About NatWest Rooster Money
NatWest Rooster Money is a kids’ prepaid debit card and pocket money app that gets kids confident with money, preparing them for brighter futures. Founded in 2015, RoosterMoney relaunched as NatWest Rooster Money in May 2022. The app features a range of flexible features designed forkids from ages three to 17, including a Star Chart and a Virtual Pocket Money Tracker to kick start money management, through to the Rooster Card (a prepaid debit card for kids from agessix to 17). Rooster Money was voted Best Children’s Pocket Money App in the Moneynet Awards 2021 and Best Kids’ Spending App in the Finder Banking Innovation Awards of 2020.
A Rooster Card subscription is £1.99/month or £19.99/year. NatWest, Royal Bank or Ulster Bank customers can get up to three Rooster Card subscriptions free for as long as they retain their account with the bank. To be eligible for the offer you must be 18+, have mobile or online banking and with child(ren) aged six to 17. Other fees may apply. T&Cs apply.
The Rooster Card is issued by National Westminster Bank Plc pursuant to a licence from Visa Europe. National Westminster Bank Plc. Registered in England No. 929027.Registered Office: 250 Bishopsgate, London EC2M 4AA. Financial Services Firm Reference Number: 121878. National Westminster Bank Plc is authorised by the Prudential Regulation Authority, and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The Rooster Card utilises the e-money permission held by National Westminster Bank Plc.